Logopedia
Advertisement
This page only shows primary logo variants.
For other related logos and images, see:
1998–2000 2000–2001 2001–2006 2006–2007 2007–2009 2009–2013
1998–2000 2000–2001 2001–2006 2006–2007 2007–2009 2009–2013
2013 (unused) 2013–2016 2016–2020 2020 2020–present 2020–present (secondary)
2013 (unused) 2013–2016 2016–2020 2020 2020–present 2020–present (secondary)

MSN Search

1998–2000

MSN-search-1998
Designer:  Unknown
Typography:  Franklin Gothic Bold Italic
Launched:  Q3 1998

MSN Search was launched in the third quarter of 1998, using search results from Inktomi, before switching to other engines like Looksmart and Altavista the following year.

2000–2006

2000–2001

MSNSearch-2000
Designer:  Everbrand
FutureBrand
McCann Erickson
Typography:  Franklin Gothic Bold Italic (MSN logo)
Segoe ("Search")
Launched:  February 2000

2001–2006

MSN Search (2000)
Designer:  Everbrand
FutureBrand
McCann Erickson
Typography:  Franklin Gothic Bold Italic (MSN logo)
Segoe ("Search")
Launched:  November 2001

The MSN logo was updated, following the release of Windows XP in November 2001.

A proprietary search indexing system would later be introduced in 2004.

Windows Live Search

2006–2007

Windows Live Search 2006
Designer:  Unknown
Typography:  Segoe Bold
Launched:  March 8, 2006 (beta)
September 11, 2006 (official)

The first public beta of Windows Live Search was made available on March 8, 2006, and officially replaced MSN Search later on September 11 of the same year.

Live Search

2007–2009

Live Search 2006
Designer:  Unknown
Typography:  Segoe
Launched:  March 21, 2007

On March 21, 2007, Microsoft announced that it would separate its search developments from the Windows Live services family, rebranding the service as Live Search.

Bing

2009–2013

Bing 2009
Designer:  Interbrand
Typography:  Topeka
Launched:  May 28, 2009 (reveal)
June 1, 2009 (beta)
June 3, 2009 (official)

In 2008, Microsoft recognized that there would be a brand issue as long as the word "Live" remained in the name.[1] The new name for it, Bing would then be revealed on May 28, 2009.[2]

This new "decision engine" would enter beta on June 1 of the same year, before officially replacing Live Search 2 days later.

UnderConsideration's Brand New ranked this the worst logo of 2009.

2013 (unused)

Bing logo unused
Designer:  Unknown
Typography:  Segoe (modified)
Launched:  April 29, 2013

Just a few months before the new logo came out, another logo was unveiled on April 29, 2013, at the Design Day 2013 event. The logo can be seen at 30:17 here.

2013–2016

Bing 2013
Designer:  Unknown
Typography:  Segoe (modified)
Launched:  September 17, 2013

Bing revealed a new logo on September 17, 2013, and was rolled out in the following weeks. It was still used on the website for a short time after the 2016 logo was introduced.

2016–2020

Bing 2016
Designer:  Unknown
Typography:  Segoe (modified)
Launched:  January 14, 2016

A new Bing logo was launched on January 14, 2016, and used in tandem with the previous logo until February 2016. It is very similar to the 2013 logo. The logo is still seen on error messages for Bing, on Bing's log in page and on Bing's help page.

2020

Bing April 2020
Designer:  Unknown
Typography:  Segoe (modified)
Launched:  April 1, 2020

A new logo influenced by Microsoft's Fluent Design language was used for testing throughout 2020, A blue logo appeared on search results was also used. 

This logo was only used for two days from April 1, 2020, and the previous logo went back into use on April 3, 2020.

Microsoft Bing

2020–present

Microsoft Bing
Designer:  Unknown (based on the current Microsoft logo)
Typography:  Segoe Semibold
Launched:  August 1, 2020 (tease)
October 5, 2020 (official)

On August 1, 2020, the new name Microsoft Bing was teased on Bing's website for testing purposes. It officially took effect and fully replaced the original Bing name on October 5 of the same year. The blue version of the unused 2020 logo was also adopted, replacing the 2016 logo (see Microsoft Bing/Icons).

The new logo adopts the current Microsoft logo, with "Bing" affixed after the wordmark in the same font as the latter.

2020–present (secondary)

BingOct2020logo
Designer:  Unknown
Typography:  Segoe Semibold (modified)
Launched:  October 5, 2020

A modified version of the first 2020 logo, with bolder text. It serves alongside the previous logo. In 2023, after Bing Chat's initial presentation, the logo appeared on the "New Bing" website.

References

  1. http://www.seroundtable.com/archives/017296.html
  2. Zafra, Arnold (28 May 2009). Microsoft Officially Announces its New Search Engine – Bing. Article. Search Engine Journal. Retrieved on October 12, 2022.

External links

Advertisement