This page only shows primary logo variants.
For other related logos and images, see:


2000–2006 2006–2007 2007–2009 2009–2013
2000–2006 2006–2007 2007–2009 2009–2013
2013–2016 2016–2020 2020 (unused) 2020–present
2013–2016 2016–2020 2020 (unused) 2020–present

MSN Search


Logopedia InfoWhite.svg LOGO MISSING


MSN Search (2000).svg

MSN Search was launched in the third quarter of 1998, using search results from Inktomi. One year later, they started using search results from other engines like Looksmart and Altavista. In 2004, Microsoft made their own search system for MSN Search.

Windows Live Search


Windows Live Search 2006.svg

The first public beta of Windows Live Search was unveiled on March 8, 2006, with the final release on September 11, 2006, replacing MSN Search.

Live Search


Live Search 2006.svg

On March 21, 2007, Microsoft announced that it would separate its search developments from the Windows Live services family, rebranding the service as Live Search.



Bing 2009.svg

In 2008, Microsoft recognized that there would be a brand issue as long as the word "Live" remained in the name.[1] To create a new identity for Microsoft's search services, Live Search was officially replaced by Bing on June 3, 2009. Brand New ranked this the worst logo of 2009.

2013 (unused)

Bing logo unused.svg

Just a few months before the new logo came out, another logo was unveiled on April 29, 2013, at the Design Day 2013 event. The logo can be seen at 30:17 here.


Bing 2013.svg

Bing revealed a new logo on September 17, 2013, and was rolled out in the following weeks. It was still used on the website for a short time after the 2016 logo was introduced.


Bing 2016.svg

A new Bing logo was launched on January 14, 2016, and used in tandem with the previous logo until February 2016. It is very similar to the 2013 logo. The logo is still seen on error messages for Bing and on Bing's help page.

2020 (unused)

Bing April 2020.svg

A new logo influenced by Microsoft's Fluent Design language was used for testing throughout 2020, A blue logo appeared on search results was also used. This logo was only used for two days from April 1, 2020, and the previous logo went back into use on April 3, 2020.

Microsoft Bing


Microsoft Bing.svg
Designer:  Microsoft
Typography:  Segoe
Launched:  Unknown

On August 1, 2020, this logo appeared for a short time on Bing's website for testing purposes. Microsoft officially announced the new name, Microsoft Bing, and logo on October 5, 2020. The rebrand took place the same day. The 2020 blue logo is also now officially used, replacing the 2016 logo. (see Microsoft Bing/Icons) The new logo used Microsoft's 2012 logo including the four squares (which represent Microsoft's products, Office, Xbox, Windows, and Bing). The Bing wordmark was boldened and was colored gray so that it could match the variation of Segoe UI that is used on the Microsoft Logo.

External links