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2010 (Build 7777) 2010–2011 (MS Help) 2011 (Build 7985, Computex Developer Preview Mockup) 2011 (Pre-Developer Preview) 2011 (Windows 8 Developer Preview) 2011–2012 (Windows 8 Pre-Consumer Preview) 2012 (Windows 8 Consumer Preview)
2010 (Build 7777) 2010–2011 (MS Help) 2011 (Build 7985, Computex Developer Preview Mockup) 2011 (Pre-Developer Preview) 2011 (Windows 8 Developer Preview) 2011–2012 (Windows 8 Pre-Consumer Preview) 2012 (Windows 8 Consumer Preview)
2012 (Windows 8 Release Preview) 2012–2013 (Windows 8) 2013–2017 2017–2020 2020–2021 2021–present
2012 (Windows 8 Release Preview) 2012–2013 (Windows 8) 2013–2017 2017–2020 2020–2021 2021–present

Windows Store[]

2010[]

Windows Anytime Upgrade logo
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The Windows Store was first added in Windows 8 build 7777. It was non-functional as it relied on Microsoft's now-discontinued internal servers.

2010–2011 (MS Help)[]

MSHelpLogo
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Starting with build 7814 of Windows 8, Microsoft disguised the Windows Store as MS Help to hide the fact that they're making a download center for Metro apps.

2011 (Build 7985, Computex Developer Preview Mockup)[]

Store-win8-7985

The icon used for the 2011 Computex show in Taiwan.

2011 (Pre-Developer Preview)[]

Store-win8-special

Build 8032 of Windows 8 renames back MS Help to the Windows Store again, but it didn't have a logo and was incorrectly named "@{ms-resource:ShortItemName}" until build 8056, where the Store gets an actual branding but the app itself remains blank.

2011 (Windows 8 Developer Preview)[]

Store-win8-1

2011–2012 (Windows 8 Pre-Consumer Preview)[]

Store-win8-2

2012 (Windows 8 Consumer Preview)[]

Store-win8-3

2012 (Windows 8 Release Preview)[]

Store-win8-4

2012–2013 (Windows 8)[]

Windows-store-logo-vector

2013–2017 (Windows 8.1-10, Xbox One)[]

Windows Store Logo

Microsoft Store[]

2017–2020[]

On October 22, 2017, the Windows Store was renamed as the Microsoft Store. This change first appeared in the Windows 10 Fall Creators Update.

2020–2021[]

In 2020, Microsoft changed the Store icon to fit the new Fluent Design language.

2021–present[]

In 2021, Microsoft changed the Store icon as part of redesigning the Microsoft Store app for Windows 11. The new Microsoft Store app for Windows 10 is currently available to all Windows 10 users.

Badges[]

2012–2015[]

Badge windowsstore
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2015–2017[]

2015–present[]


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