Logopedia
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1997–2000[]

Milkshake 1999a
Logopedia InfoWhite BETTER LOGO NEEDED
Designer:  Unknown
Typography:  Comic Sans MS
Launched:  30 March 1997

milkshake! first launched upon Channel 5's launch on 30 March 1997.

2000–2002[]

Milkshake-0158
Logopedia InfoWhite SVG NEEDED

2002–2005[]

Ms2002
Logopedia InfoWhite SVG NEEDED
Designer:  Unknown
Typography:  Helvetica
Launched:  16 September 2002

On 16 September 2002, following its parent channel's rebrand, the block adopted a new logo, coming at the same time that a new programming block was introduced. Another new block was launched in the following year.

2005–2017[]

Milkshake! 2005

In 2005, the block adopted a new look; its sister block would not adopt one similar to this until 2009. 

The 2005 idents were slightly updated on 4 October 2009, with the old presenters (Naomi Wilkinson, Beth Evans and Kemi Majeks) replaced with new ones (Jen Pringle, Derek Moran and Kemi Majeks).

2017–present[]

Milkshake! 2017
Designer:  Unknown
Typography:  Frankfurter
Launched:  24 July 2017

On 24 July 2017, milkshake! changed its logo.

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