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1997–2000

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milkshake! first launched in 30 March 1997, along with Channel 5.

2000–2002

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In 2000, milkshake! rebranded.

2002–2005

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On 16 September 2002, following its parent channel's rebrand, the block adopted a new logo, coming at the same time that a new programming block was introduced. Another new block was launched tin the following year.

2005–2017

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In 2005, the block adopted a new look; its sister block would not adopt one similar to this until 2009. 

The 2005 idents were slightly updated on 4 October 2009, with the old presenters (Naomi Wilkinson, Beth Evans and Kemi Majeks) replaced with new ones (Jen Pringle, Derek Moran and Kemi Majeks).

2017–present

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On 24 July 2017, Milkshake! changed its logo.


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