Milkshake! first launched in 30 March 1997, along with Channel 5.
In 2000, Milkshake! rebranded and became more child-friendly.
On 16 September 2002, Channel 5 rebranded, along with Milkshake!, and a new programming block called Shake! came out. In 2003, another new block called NGA also launched making 3 blocks that Channel 5 owned! NGA was axed in 2005 and Shake! was axed in 2007 and 2011.
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In 2005, Milkshake! rebranded yet again, but this time it's all white. Shake! didn't adopt a look similar to this until 2009.
The 2005 idents were slightly updated on 4 October 2009, with the old presenters replaced with new ones.
On 24 July 2017, Milkshake! changed its logo for the first time in over a decade. The logo bears a resemblance to the 2000, 2002 and 2005 logos.
| Part of Viacom
NOTE: Viacom shares pending merger with CBS Corporation
Production company: Elephant House Studios
Defunct: Channel 5+24