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Contents

1993 (prelaunch) 1994–1995 1995–2004 2004–2013 2013–2021 2021–present
1993 (prelaunch) 1994–1995 1995–2004 2004–2013 2013–2021 2021–present

1993 (Spain, prelaunch)

Minimax Pre-launch 1993.svg

This logo was used in early promotions for the CanalSatélite pay TV package.[1]

1994–1995 (Spain)

Mini Max.svg
Designer:  Unknown
Typography:  Custom-designed (logo)
Futura
Launched:  January 1, 1994

1995–1998, 1999-2004

Minimax.svg
Designer:  Ostra Delta
Typography:  Custom-designed (logo)
Futura (1995-1998, Spain)
ITC Kabel (1995-2004)
Launched:  Early 1995

In 1995, the branding of the channel was refreshed, with a logo design still used to this day. The Spanish graphic design agency Ostra Delta designed a new logo and a new package of idents for Minimax. The logo consisted of a blue ring with an orange centre with the channel name in a thick white wavy font on top, however, the colours could vary.

The idents consisted of the channel's multiple (normally 6) loosely animated human mascots doing various things and at the end of each ident the channel logo would rapidly draw itself in the centre of the screen with the name flashing through different fonts before the end of the ident. This was also accompanied by a jingle (normally extended into a song), which still remains to this day.

On November 15, 1998, Minimax was replaced by Fox Kids in Spain (which ultimately Disney XD until it closed on April 1, 2020).

  • On April 16, 1999, Minimax was launched in Poland.
  • On December 6, 1999, Minimax was launched in Hungary. 
  • On June 1, 2001, Minimax was launched in Romania and Moldova.
  • On February 9, 2003, Minimax was launched in Slovakia.
  • On January 1, 2004, Minimax was launched in the Czech Republic, replacing Supermax.

Upon the channel's relaunch on April 16, 1999, the idents were kept and new versions were commissioned.

In 2003, the Hungarian company Mediatech Media gained full control of the Minimax brand, previously having co-owned it with the original owners Groupe Canal+ and Cabeltechnologie.

2004–2013

Minimax (2004).svg
Designer:  Ostra Delta (2004-2006)
Studio Baestarts (2006-2013)
Typography:  Custom-designed (logo)
Cathodelic
Launched:  July 1, 2004

Minimax updated its logo in Hungary, Romania, Moldova, Slovakia and the Czech Republic on July 1, 2004. The circle was changed from blue/green to orange and the font received a bigger outline. Prior to September 2004, this logo was only used as an on-screen bug. The 1995 logo still remained unchanged in Poland, which was replaced by ZigZap (now TeleToon+) on October 16, 2004.

After the logo change, the 1995 bumpers and mascots still remained unchanged (except for the Minimax logo) until February 20, 2006 when the channel was given a new look and replaced its original 6 mascots with Mini the girl, Max the boy, the cat Picicica & the dog Macikutya.[2] Almost all the text (except for the logo) was replaced with audio announcements, possibly because of the different languages that the channel broadcasts in.

In June 2007, Chellomedia (now AMC Networks International) acquired Minimax from Mediatech Media.

  • In 2007, Minimax was launched in Serbia, Croatia, Bosnia and Herzegovina, Montenegro, and North Macedonia.
  • In 2011, Minimax was launched in Slovenia, the latest country the brand has expanded to so far.

2013–2021

Minimax (2013).png
Logopedia InfoWhite.svg SVG NEEDED
Designer:  Studio Baestarts
KGB Studio
Typography:  Custom-designed (logo)
Cathodelic
Launched:  March 27, 2013

This was used from March 27, 2013 to August 1, 2021 (July 1 in Hungary); the 2006 mascots received a 3D rework as well.

2021–present

Minimax 2021.png
Designer:  ROBO LAB
Typography:  Custom-designed (logo)
Montserrat
Launched:  July 1, 2021

Minimax in Hungary recieved an updated logo on July 1, 2021. On August 1, 2021, the new logo started to be used internationally.

References


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