In January 1995, the branding of the channel was refreshed, with a logo design still used to this day. The Spanish graphic design agency Ostra Delta designed a new logo and a new package of idents for Minimax. The logo consisted of a blue ring with an orange centre with the channel name in a thick white wavy font on top, however, the colours could vary.
The idents consisted of the channel's multiple (normally 6) loosely animated human mascots doing various things and at the end of each ident the channel logo would rapidly draw itself in the centre of the screen with the name flashing through different fonts before the end of the ident. This was also accompanied by a jingle (normally extended into a song), which still remains to this day.
On 15 November 1998, Minimax was replaced by Fox Kids in Spain (which later turned into Disney XD until it ended on 1 April 2020).
On 16 April 1999, Minimax was launched in Poland.
On 6 December 1999, Minimax was launched in Hungary.
On 1 June 2001, Minimax was launched in Romania and Moldova.
On 1 January 2004, Minimax was launched in the Czech Republic and Slovakia, replacing Supermax.
Upon the channel's relaunch on 16 April 1999, the idents were kept and new versions were commissioned.
In 2003, the Hungarian company Mediatech Media gained full control of the Minimax brand, previously having co-owned it with the original owners Groupe Canal+ and Cabeltechnologie.
2004–2013[]
Designer:
Ostra Delta (2004-2006) Studio Baestarts (2006-2013)
Typography:
Custom-designed (logo) Cathodelic
Launched:
July 1, 2004 (soft-launch) September 1, 2004 (full rebrand)
Minimax updated its logo in Hungary, Romania, Moldova, Slovakia and the Czech Republic on 1 July 2004. The circle was changed from blue/green to orange and the font received a bigger outline. Prior to 1 September 2004, this logo was only used as an on-screen bug. The 1995 logo still remained unchanged in Poland, which was replaced by ZigZap (now TeleToon+) on 16 October 2004.
After the logo change, the 1995 bumpers and mascots still remained unchanged (except for the Minimax logo) until 20 February 2006 when the channel was given a new look and replaced its original 6 mascots with Mini the girl, Max the boy, the cat Picicica & the dog Macikutya.[2] Almost all the text (except for the logo) was replaced with audio announcements, possibly because of the different languages that the channel broadcasts in.
In June 2007, Chellomedia (now AMC Networks International) acquired Minimax from Mediatech Media.
On 17 June 2007, Minimax was launched in Serbia, Croatia, Bosnia and Herzegovina, Montenegro, and North Macedonia.
In 2011, Minimax was launched in Slovenia, the latest country the brand has expanded to so far.
2013–2021[]
Designer:
Studio Baestarts KGB Studio
Typography:
Custom-designed (logo) Cathodelic
Launched:
March 27, 2013
This was used from March 27, 2013 to August 1, 2021 (July 1 in Hungary); the 2006 mascots received a 3D rework as well.
2021–present[]
SVG NEEDED
Designer:
ROBO LAB Umbrella
Typography:
Custom-designed (logo) Montserrat
Launched:
July 1, 2021
Minimax in Hungary recieved an updated logo on 1 July 2021. On 1 August 2021, the new logo started to be used internationally.
