2013–present[]
.svg "Miniso logo (Print).svg (10 KB)"){kind=logo}
Print variant
.svg "Miniso (Chinese variant).svg (16 KB)")
Chinese variant
Logo with katakana reading "Meisou" on the right side, used until August 2022.
.svg "Miniso (Print).svg (7 KB)")
Print variant with katakana
.svg "Miniso (Wordmark).svg (5 KB)")
Wordmark
_(Print).svg "Miniso (Wordmark) (Print).svg (5 KB)")
Print wordmark
2023–present[]
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.svg "Miniso 2023 (Print).svg (8 KB)")
Print variant
Wordmark
.svg "Miniso wordmark 2023 (Print).svg (6 KB)")
Print wordmark
In October 2023, Miniso updated its logo with new typeface for its 10th anniversary since its founding in China, which was first used in Indonesia, Hong Kong, and the United States. The previous logo is still used on most of the stores as well as social media profiles.