In July 2017, Minute Maid unveiled a new international identity created by UK-based Taxi Studio. This logo was used in conjunction with the previous logo until 2023.
An international rebrand was launched on May 2nd, 2023 for the entire Minute Maid portfolio. This logo was first tested in Asia and was trademarked on October 18, 2022.
According to a press release, it will create a newly harmonized look for international consistency, which includes not only the Minute Maid brand, but also its sister brands Cappy in Europe and Africa, plus del Valle and Cepita del Valle in Latin America.[1]
