A new corporate look for MDR was launched in October 2003. It was created by the Berlin-based agency Melle Pufe.  The new logo uses the three letters from the old logo, but they are now coloured white and put in a blue rectangle. Logos for the different entities and services of MDR are created by adding another coloured rectangle containing the service name to the right. The two rectangles are separated by another smaller rectangle.
A new logo was launched on January 1st, 2017. It was launched in 2016 on MDR Schlagerwelt, MDR Kultur & MDR Aktuell, with the rest of the company following in 2017. This makes it and RBB Fernsehen the only two regional ARD broadcasters to not include the Circle 1 logo in their respective logos.
MDR Fernsehen (HD) | KiKA (HD) 1
1 Joint-venture with ZDF