Mitteldeutscher Rundfunk

1991–2003	2003–2016	2017–present

Mitteldeutscher Rundfunk (MDR; Central German Broadcasting) is the public broadcaster for the federal states of Thuringia, Saxony and Saxony-Anhalt in Germany. Established in January 1991, its headquarters are in Leipzig, with regional studios in Dresden, Erfurt and Magdeburg. MDR is a member of the ARD consortium of public broadcasters in Germany.

1991–2003

On 31 May 1991, Mitteldeutscher Rundfunk (MDR) was founded as public broadcaster serving Saxony, Saxony-Anhalt and Thuringia, and became a member of ARD.

Print version

2003–2016

Designer:  Melle Pufe

Typography:  Unknown

Launched:  Unknown

A new corporate look for MDR was launched in October 2003. It was created by the Berlin-based agency Melle Pufe. [1][2] The new logo uses the three letters from the old logo, but they are now coloured white and put in a blue rectangle. Logos for the different entities and services of MDR are created by adding another coloured rectangle containing the service name to the right. The two rectangles are separated by another smaller rectangle.

Without ARD "one as a trademark"

Print version

Print version without ARD "one as a trademark"

• Das neue MDR-Design webcite
• METAphrenie webcite

2017–present

Designer:  Scholz & Friends

Typography:  Unknown

Launched:  1 January 2017

A new logo was launched on 1 January 2017. It was launched in 2016 on MDR Schlagerwelt, MDR Kultur & MDR Aktuell, with the rest of the company following in 2017. This makes it and RBB Fernsehen the only two regional ARD broadcasters to not include the Circle 1 logo in their respective logos.

Print version

With ARD "one as a trademark"

Print version with ARD "one as a trademark"

With new "trademark" (2019–present)

25th Anniversary version (2017)

MDR REBRANDING