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1991-2003 2003-2016 2017-present
1991-2003 2003-2016 2017-present

Mitteldeutscher Rundfunk (MDR; Central German Broadcasting) is the public broadcaster for the federal states of Thuringia, Saxony and Saxony-Anhalt in Germany. Established in January 1991, its headquarters are in Leipzig, with regional studios in Dresden, Erfurt and Magdeburg. MDR is a member of the ARD consortium of public broadcasters in Germany.

1991-2003

MDR original logo.svg

On 31 May 1991, Mitteldeutscher Rundfunk (MDR) was founded as public broadcaster serving Saxony, Saxony-Anhalt and Thuringia, and became a member of ARD.

2003-2016

Mitteldeutscher Rundfunk.svg

A new corporate look for MDR was launched in October 2003. It was created by the Berlin-based agency Melle Pufe. [1][2] The new logo uses the three letters from the old logo, but they are now coloured white and put in a blue rectangle. Logos for the different entities and services of MDR are created by adding another coloured rectangle containing the service name to the right. The two rectangles are separated by another smaller rectangle.

2017-present

Mitteldeutscher Rundfunk 2017.svg
Designer:  Scholz & Friends
Typography:  Unknown
Launched:  January 1, 2017

A new logo was launched on January 1st, 2017. It was launched in 2016 on MDR Schlagerwelt, MDR Kultur & MDR Aktuell, with the rest of the company following in 2017. This makes it and RBB Fernsehen the only two regional ARD broadcasters to not include the Circle 1 logo in their respective logos.

MDR_REBRANDING

MDR REBRANDING

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