Toys
American Girl | Barbie | Bob the Builder | Hot Wheels | Little People | Matchbox | Max Steel | Mega Bloks | Monster High (Ever After High | Enchantimals) | Polly Pocket
Licensed
DC Universe (Batman) | Intel Play | WWE
Games
Scrabble | Uno | Pictionary
Subsidaries
Fisher-Price | Mega Brands
Mattel Creations
HIT Entertainment | Playground Productions
Defunct
Tyco Toys | Lyrick Studios | HIT Video | HIT Wildlife | HIT Home Entertainment | HIT Consumer Products | Mattel Brands | Mattel Interactive | Gullane Entertainment (Britt Allcroft Productions) | Bluebird Toys | Ideal Toy Company
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