Montgomery Ward



193?–1951	193?–1942	1942–1944	1943–1947	1947–1948	1948–1951	1950–1951


1951–1955	1955–1957	1957–1958	1958–1961	1961	1961–1968	1963–1968


1968–1982	1982–1995	1995–1997	1996–1997 (transitional period)	1997–2001	2004–present

Montgomery Ward (first era)[]

193?–1951[]

SVG NEEDED

UNKNOWN YEAR

193?–1942[]

SVG NEEDED

UNKNOWN YEAR

1942–1944[]

SVG NEEDED

1943–1947[]

SVG NEEDED

1947–1948[]

SVG NEEDED

1948–1951[]

SVG NEEDED

1950–1951[]

SVG NEEDED

1951–1955[]

SVG NEEDED

1955–1957[]

SVG NEEDED

1957–1958[]

SVG NEEDED

1958–1961[]

SVG NEEDED

1961[]

SVG NEEDED

1961–1968[]

SVG NEEDED

1963–1968[]

SVG NEEDED

1968–1982[]

Designer:

William Farr

Typography:

Custom

Launched:

May 19, 1968

This logo was designed by William “Bill” Farr, art director for Montgomery Ward until 1985, and designer of the Inverserif typeface. The first new store to open with this signage was the North Valley Shopping Center location in Thornton, Colorado. Its sign was first illuminated on January 30, 1969.
The adoption of this logo coincided with the merger of Montgomery Ward Co. and Container Corporation of America into a new parent holding company, Marcor. Marcor was purchased in 1976 by Mobil, who later sold CCA in 1986 and spun off Montgomery Ward as an independent company in 1988.

1982–1995[]

Designer:

Unknown

Typography:

Serifa (modified)

Launched:

July 11, 1982

Despite making a soft debut starting in July 1982, it wasn’t until the beginning of November that plans were carried out to expand the usage of it.

1995–1997[]

SVG NEEDED

Designer:

Unknown

Typography:

Eras (modified)

Launched:

March 15, 1995

1996–1997 (transitional period)[]

SVG NEEDED

Wards[]

1997–2001[]

In mid-August 1997, the name was then-permanently rebranded to simply "Wards", which was used off and on as an alternate name since the 1950s, which was used until the chain liquidated in 2001.