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2005–2012 | 2012–2018 | 2018 (prototype) | 2018–present |
2005–2012
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More4 was launched on 5 October 2005. The logo consists of four blocks that form a 4 numeral, with the letters M, O, R and E in each of the blocks. The logo and channel's identity was designed by the London-based agency Spin in collaboration with 4Creative. The logo uses a custom font which was designed by Fontsmith.
- More4 - Spin
- More 4 typeface by Fontsmith - Micosoft Typography, October 19, 2005
2012–2018
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As More4 shifted to lifestyle programming on 23 January 2012, the channel revealed a new logo that was announced in November 2011. The idents featured colourful moving "scrapbooks" and were installed in places such as a staircase, a cafe window, and an abandoned boat located on a Dungeness beach. ManvsMachine designed 400 scrapbooks along with Jason Bruges Studio to be used in the idents.
An HD version was launched in 2013.
- Man vs Machine rebrands More 4 - Design Week, November 7, 2011
- A new identity for More4 - Creative Review, January 24, 2012
- More4/On Air Rebrand ~ Channel 4 - ManvsMachine
- More4 Identity Guidelines - Channel 4
- More4 Rebrand - Jason Bruges Studio
2018 (prototype)
2018–present
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On 27 September 2018, Channel 4's multi channels rebranded with More4 incorporating the Channel 4 logo; the logo has the word More in green placed inside the Channel 4 logo.
- Network Rebrand - 4creative
Free-to-air channels Channel 4 | 4seven | E4 (Extra) | More4 | Film4 | 4Music The Box Plus Network Defunct channels Disbanded channels Current brands Defunct brands Related Notes |