More4 was launched on 5 October 2005. The logo consists of four blocks that form a 4 numeral, with the letters M, O, R and E in each of the blocks. The logo and channel's identity was designed by the London-based agency Spin in collaboration with 4Creative. The logo uses a custom font which was designed by Fontsmith.
Replica (logo, modified) More4 Omnes (bespoke cut on Omnes)
January 23, 2012
As More4 shifted to lifestyle programming on 23 January 2012, the channel revealed a new logo that was announced in November 2011. The idents featured colourful moving "scrapbooks" and were installed in places such as a staircase, a cafe window, and an abandoned boat located on a Dungeness beach. ManvsMachine designed 400 scrapbooks along with Jason Bruges Studio to be used in the idents.