More4

This page only shows primary logo variants. For other related logos and images, see: Idents Other

Contents
2005–2012	2012–2018	2018 (prototype)	2018–present

2005–2012

Designer:  4Creative Spin DBLG Fontsmith

Typography:  More4 (custom)

Launched:  October 5, 2005

More4 was launched on 5 October 2005. The logo consists of four blocks that form a 4 numeral, with the letters M, O, R and E in each of the blocks. The logo and channel's identity was designed by the London-based agency Spin in collaboration with 4Creative. The logo uses a custom font which was designed by Fontsmith.

• More4 - Spin
• More 4 typeface by Fontsmith - Micosoft Typography, October 19, 2005

2012–2018

Designer:  4Creative ManvsMachine Jason Bruges Studio

Typography:  Replica (logo, modified) More4 Omnes (bespoke cut on Omnes)

Launched:  January 23, 2012

As More4 shifted to lifestyle programming on 23 January 2012, the channel revealed a new logo that was announced in November 2011. The idents featured colourful moving "scrapbooks" and were installed in places such as a staircase, a cafe window, and an abandoned boat located on a Dungeness beach. ManvsMachine designed 400 scrapbooks along with Jason Bruges Studio to be used in the idents.

An HD version was launched in 2013.

• Man vs Machine rebrands More 4 - Design Week, November 7, 2011
• A new identity for More4 - Creative Review, January 24, 2012
• More4/On Air Rebrand ~ Channel 4 - ManvsMachine
• More4 Identity Guidelines - Channel 4
• More4 Rebrand - Jason Bruges Studio

2018 (prototype)

2018–present

Designer:  4Creative (logo)

Typography:  Chadwick Bold (logo, modified) Horseferry Bold on prototype Chadwick (brand)

Launched:  September 27, 2018

On 27 September 2018, Channel 4's multi channels rebranded with More4 incorporating the Channel 4 logo; the logo has the word More in green placed inside the Channel 4 logo.

• Network Rebrand - 4creative