Morgan was a Canadian department store chain, founded in 1845 as Henry Morgan & Co., Limited in Montreal, Québec, Canada. Originally contained to Québec, it soon spread to Ontario by the 1950s. It was acquired by the Hudson's Bay Company in 1960 and dissolved in 1973.
signage near the roof of the flagship Montreal St Catherine's store
signage above main door of flagship Montreal St Catherine's store
Morgan's did not have a consistent standardized logo prior to 1949. However, the two signs above served as the main visual branding for the department store for many years prior to 1949.
Morgan's[]
1949-1956[]
Designer:
Unknown
Typography:
Custom
Launched:
August 30, 1949
1956-1962[]
Designer:
Unknown
Typography:
Custom
Launched:
November 10, 1956
1962-1967[]
Designer:
Unknown
Typography:
Unknown
Launched:
June 1, 1962
‘This logo continued to be used in Québec until mid-July, 1967.
This new identity debuted alongside that of Hudson's transformation into The Bay on September 20, 1965. Ontario carried this updated logo from then onward, while Québec kept the 1962 mark until July 1967.
