Morrisons Supermarkets
1961–1979
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Morrisons
1979–1985
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An SVG version of this logo is recommended but not required.
You can help Logopedia by uploading it here.
1985–2007
2007–2016
On 15 March 2007, Morrisons announced that it would ditch its existing branding and strapline, in favour of a more modern brand image.
The change saw the replacement of the old yellow and black logo, along with the "More reasons to shop at Morrisons" strapline, replaced with "fresh for you every day" or "fresh choice for you". It also involved the replacement of external signage, with the previous Morrisons signs being retained alongside the new logo, as well as changes to product packaging, point of sale, advertising, staff uniforms (replacing the old blue ties and bows with green ones) and distribution vehicles.
The rationale behind the decision was the need for Morrisons to attract a wider national customer base, capitalising on its expanded geographical spread following the acquisition of Safeway.
2016–present
This logo was tested in 2015 at selected Morrisons stores, like at the Merrion Centre in Leeds and the convenience brand Morrisons Daily before being fully launched in 2016.
| Morrisons
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| Stores: Morrisons | Morrisons Daily | Safeway Daily Brands: Clubs & Services: Former:  |
| Supermarkets in the United Kingdom
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| Primary Asda (Supercentre, Living) | Morrisons (Daily) | Sainsbury's (Local) | Tesco (Extra, Express, Metro, Superstore, Jack's, One Stop) Convenience Discount Frozen Specialists Online Premium Regional |
