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| 1993–2003 | 2003–2007 | 2007–2011 | 2011–2017 | 2017–2020 | 2020–2023 | 2023–present |
Morrisons Bettabuy[]
1993–2003[]
2003–2007[]
Morrisons Value[]
2007–2011[]
M Savers[]
2011–2017[]
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Morrisons Savers[]
2017–2020[]
2020–2023[]
2022–2023 (secondary)[]
This logo was used only in TV and online advertising between December 2022 and March 2023. It was never used in-store on Savers products.
2023–present[]
In March 2023, Morrisons revealed plans to relaunch their Savers range, including the use of a more modern logo and a brighter colour palette.
| Stores: Morrisons | Morrisons Daily | McColl's (Martin's) Own Brands: Discontinued: Clubs & Services: Discontinued:  |