The logo for the games was designed by Vladmir Arsentyev, which the emblem was decided through a national poll.
Misha (Mikhail Potapych Toptygin)
Its mascot was introduced a Russian bear named Mikhail Potapych Toptygin or Misha for short. He was created by children's books illustrator Victor Chizhikov, becoming the first sucessful sporting mascot in merchandise, and even has his own anime, Misha the Little Bear which was produced by Nippon Animation during 1979 and 1980. All of these are now common practice in all sporting events' mascots.