The logo for the Games was designed by Vladmir Arsentyev, which the emblem was decided through a national poll. The logo was introduced in 1976.
40th anniversary variant (2020)
Misha (Mikhail Potapych Toptygin)
In 1977, the mascot was introduced, a Russian bear named Mikhail Potapych Toptygin or Misha for short. He was created by children's books illustrator Victor Chizhikov, becoming the first sucessful sporting mascot in merchandise, cartoons and even has his own anime series, Misha the Little Bear which was produced by Nippon Animation during 1979 and 1980. All of these are now common practice in all sporting events' mascots. The mascot was designed by Victor Chizhikov.