Logopedia
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This page only shows primary logo variants.
For other related logos and images, see:
1948–1969 1969–1980 1980–1991 1991–1996 1996–1999 1999–2005
1948–1969 1969–1980 1980–1991 1991–1996 1996–1999 1999–2005
2005–2009 (North America), 2005–present (International) 2009–2017 (North America) 2009–2017 (UK, Canada) 2016–present (Europe, Asia) 2017–present (North America) 2025 (tentative)
2005–2009 (North America), 2005–present (International) 2009–2017 (North America) 2009–2017 (UK, Canada) 2016–present (Europe, Asia) 2017–present (North America) 2025 (tentative)

Mountain Dew (first era)[]

1948–1969, 2010–2020 (Mountain Dew Throwback)[]

Mountain Dew 1948

Mountain Dew was launched in 1948, having been originally created in 1940 by Tennessee beverage bottlers Moses and Ally Hartman. It would later be acquired by PepsiCo in August 1964. This logo was used on Mountain Dew Throwback from 2010 to 2020.

1969-1996[]

1969–1980[]

Mountain Dew - 1969
Designer:  Unknown
Typography:  Custom
Launched:  May 19, 1969

1980–1991, 2020–2023 (Mountain Dew Real Sugar)[]

Mountaindewlogo1980

The logo's colors were brightened, and the text was altered.

This logo was used as the first Mountain Dew Throwback logo in 2009, it was also used on the Mountain Dew Freeze from A&W in 2015. It is currently used on Mountain Dew Real Sugar.

1991–1996[]

Mountain Dew 1991

By 1991, the 1980 logo was slightly stretched vertically.

1996–1999[]

Mountaindew1996

1999–2005[]

Mountaindewlogo1999

In mid-1999, the Mountain Dew logo was redesigned and developed alongside with a newer alternate MD logo.

2005–2009 (North America), 2005–present (International)[]

Mountain Dew 2005logo

On New Year's Day 2005, Mountain Dew unveiled a new logo.

2009-present[]

2009–2017 (UK, Canada)[]

Mountain Dew (International) 2009

In the United Kingdom and Canada, the full name continues to be used, in a similar style.

2016–present (Europe, Asia)[]

Mountain Dew (International)

The logo was slightly modified in 2016. It now uses a black outline rather than a dark green shadow. Debuting in Europe and Asia.

Mtn Dew[]

2009-present[]

2009–2017 (North America)[]

Mountain Dew Old

In January 2009, Mountain Dew was relaunched with the abbreviated name Mtn Dew in the United States and some parts of Central America.

2017–present (North America)[]

Mountain Dew 2

It was later introduced to North America in 2017.

Mountain Dew (second era)[]

2025 (tentative)[]

MOUNTAIN-DEW-2025
Designer:  Mauro Porcini
Froyo Tam [1]
PepsiCo Design & Innovation
Typography:  Custom
Launched:  October 9, 2024 (unveiling)
May 2025 (tentative use)

On October 9, 2024, PepsiCo unveiled a new logo and brand system for Mountain Dew, slated for introduction in May 2025. The new logo bears a striking resemblance to the 1996-1999 logo.

References[]

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