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Mountain Dew

1948–1969

Mountain Dew was launched in 1948, having been originally created in 1940 by Tennessee beverage bottlers Moses and Ally Hartman. This logo is now used on Mountain Dew Throwback as of 2009.

1969–1980

1980–1991

Mountaindewlogo1980

This logo was used as the first Mountain Dew Throwback logo from 2007 to 2008.

1991–1996

91-96

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In 1991, the 1980 logo was slightly stretched vertically.

1996–1999

Mountaindewlogo1996

1999–2005

Mountaindewlogo1999

This logo was designed and developed in mid-1998, alongside with a newer alternate "MD" logo, both of which were released to the public on New Years' Day 1999.

2005–2009 (US), 2005-present (International)

Mountain Dew 2005 II

Mtn Dew

2009–2016 (US)

In 2009, Mountain Dew was re-launched with the abbreviated name Mtn Dew in the United States. In Canada and some other countries, the full name continues in use with an appropriately matching logo.

2016–present (Europe, Asia) 2017-present (US, Canada)

The logo was slightly modified in 2016. Debuting in Europe and Asia; it was later introduced to the US and Canada in 2017.

Subsidiaries:

Frito-Lay, Inc. | Quaker Oats Company | Tropicana Products, Inc. | Matutano Snack Ventures, S.A. | Sabritas, S. de R.L. de C.V. | Gamesa | Pepsi-Cola Venezuela¹ | Pepsi-Cola Products Philippines, Inc. | Postobón S.A. | Sabra Dipping Company² | Indofood Fritolay Makmur³ | Pepsi Lipton⁴ | PepsiCo Snacks | Evercrisp | Elma Chips

Current beverage brands:
Pepsi | Pepsi Light (Lemon) | Pepsi Max (Cherry) | Pepsi Zero Sugar | Diet Pepsi | Pepsi-Cola (2014) | Caffeine Free Pepsi | Caffeine Free Diet Pepsi | Pepsi Next | Pepsi Twist Lemon | Pepsi Lime | Pepsi True | Mirinda | Mountain Dew | Mountain Dew Throwback | Diet Mountain Dew | Propel Water | Mug Root Beer | Sierra Mist | Sobe | Sting Energy Drink | Tropicana | 7up | Dr Pepper | Crush | Aquafina | Gatorade | Lipton⁴(Ice Tea | Brisk) | Starbucks | Alvalle | Caleb's Kola | Pure Leaf Tea⁴ | Sodastream

Current food brands:
Fritos | Matutano | Doritos (UK and Ireland) | Tostitos | Lay's | Walkers | Sabritas | Ruffles | Cheetos | Cheese Tris | Sun Chips | Funyuns | Grandma's | Duyvis | Cracker Jack | Roni (Rice-A-Roni/Pasta Roni) | Oven Baked | NatuChips | Margarita | Smith's Chips | Twisties | Sakata | Gamesa | Sonrics | Bluebird | Sunbites | Chitato³ | Chiki³ | Jet-Z³ | Qtela³ | Chester's Puffcorn | Chester's Popcorn | Quaker Oats | Life Cereal | Toddy | 3D's | Kurkure | Mabel | Bénénuts

Limited edition/discontinued:
Pepsi Ice Cucumber | Crystal Pepsi | Pepsi AM | Pepsi Azuki | Pepsi Baobab | Pepsi Boom | Pepsi Cappuccino | Pepsi Fresh | Pepsi Natural | Pepsi Blue | Pepsi Blue Hawaii | Pepsi Perfect | Pepsi Carnival | Pepsi Fire | Pepsi Gold | Pepsi Green | Pepsi Holiday Spice | Pepsi Ice | Pepsi Kona | Pepsi Mojito | Pepsi Mont Blanc | Pepsi Raging Razzberry | Pepsi Raw | Pepsi Red | Pepsi Retro | Pepsi Samba | Pepsi Shiso | Pepsi Strawberry Burst | Pepsi Strong Shot | Pepsi Ginga | Pepsi Summer Chill | Pepsi Summer Mix | Pepsi Tropical Chill | Pepsi One | Pepsi Cool

Former/Defunct:
Yum! Brands (KFC | Pizza Hut | Taco Bell) | BN | Pepsi-Cola Indobeverages³ | Hot 'n Now | North American Van Lines | Wilson Sporting Goods | Chevy's | East Side Mario's | D'Angelo Sandwich Shops | California Pizza Kitchen | Stolichnaya (Licensed) | Slice (drink)

¹Joint venture with Empresas Polar.
²Joint venture with Strauss Group.
³Joint venture with Indofood.
⁴Joint venture with Unilever.

V • T • E Mountain Dew
Mountain Dew (Decaffeinated) \| Amp Energy \| Mountain Dew Code Red \| Mountain Dew Voltage \| Mountain Dew Pitch Black \| Mountain Dew Red \| Mountain Dew Sport DEWcision 2016

Subsidiaries:

Australia & New Zealand: Asahi Beverages, Asahi Lifestyle Beverages, Independent Liquor New Zealand, The Better Drinks Co | Czech Republic: Plzeňský Prazdroj | Japan: Calpis | Malaysia: Etika Holdings

Former subsidiaries: Indonesia: Indofood Asahi

Alcoholic beverages:
Asahi (Super Dry | Soukia) | Cricketers Arms | Mountain Goat | NZ Pure Lager | Somersby | Vodka Cruiser | Meantime Brewing | Peroni | Beijing Beer | Grolsch | Pilsner Urquell

Non-alcoholic drinks
Calpis | SOLO (Lemon Lime | Extreme Lemon) | Passiona | Cool Ridge | Cottee's | Spring Valley Juice | Pop Tops | Ice House | Smart Juice | The Real Iced Tea Company | Wonda

Licensed Brands
Alcoholic beverages: Kingfisher | Estrella Damm | Woodstock Bourbon | Highland Genuine Scotch Whisky | Wild Moose
Soft drinks: Schweppes | Pepsi (Max | Light | Next) | Sunkist | 7 UP | Mountain Dew | Gatorade | Monster Energy

V • T • E Postobón S.A.
Brands: Postobón \| Colombiana \| Pepsi \| 7 Up \| Gaseosas Lux \| Bretaña \| PostoFrut \| Gatorade \| H2OH \| Sr. Toronjo \| Hipinto \| Popular \| Freskola \| Tropikola \| Cristal \| Cristalina \| Canada Dry \| Kufu \| Hit \| Tutti Frutti \| Mr. Tea \| Twist \| BORA \| Hatsu \| Mountain Dew \| Peak \| Speed Max \| Agua del Nacimiento \| Oasis \| Squash \| BioFrut

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