This page only shows primary logo variants. For other related logos and images, see:
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Mountain Dew (first era)[]
1948–1969, 2010–2020 (Mountain Dew Throwback)[]
Mountain Dew was launched in 1948, having been originally created in 1940 by Tennessee beverage bottlers Moses and Ally Hartman. It would later be acquired by PepsiCo in August 1964. This logo was used on Mountain Dew Throwback from 2010 to 2020.
1969-1996[]
1969–1980[]
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1980–1991, 2020–2023 (Mountain Dew Real Sugar)[]
The logo's colors were brightened, and the text was altered.
This logo was used as the first Mountain Dew Throwback logo in 2009, it was also used on the Mountain Dew Freeze from A&W in 2015. It is currently used on Mountain Dew Real Sugar.
1991–1996[]
By 1991, the 1980 logo was slightly stretched vertically.
1996–1999[]
1999–2005[]
In mid-1999, the Mountain Dew logo was redesigned and developed alongside with a newer alternate MD logo.
2005–2009 (North America), 2005–present (International)[]
On New Year's Day 2005, Mountain Dew unveiled a new logo.
2009-present[]
2009–2017 (UK, Canada)[]
In the United Kingdom and Canada, the full name continues to be used, in a similar style.
2016–present (Europe, Asia)[]
The logo was slightly modified in 2016. It now uses a black outline rather than a dark green shadow. Debuting in Europe and Asia.
Mtn Dew[]
2009-present[]
2009–2017 (North America)[]
In January 2009, Mountain Dew was relaunched with the abbreviated name Mtn Dew in the United States and some parts of Central America.
2017–present (North America)[]
It was later introduced to North America in 2017.
Mountain Dew (second era)[]
2025 (tentative)[]
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On October 9, 2024, PepsiCo unveiled a new logo and brand system for Mountain Dew, slated for introduction in May 2025. The new logo bears a striking resemblance to the 1996-1999 logo.
References[]
Current brands 7Up1 | Aqua Libra | Ballygowan | Bela Ischia | Britvic | C&C | Club (Orange | Lemon | Rock Shandy | Pat Frog) | Club Mixers | DaFruta | Drench | Energise Sport | Fruité | Fruit Shoot | Gatorade1 | J2O | Lipton2 | Maguary | MiWadi | Moulin de Valdonne | Mountain Dew1 | Pepsi1 (Max | Diet) | Pressade | Purdey's | R.White's | Robinsons | Sobe1 | Tango | Teisseire | TK |
Subsidiaries:
Australia & New Zealand: Carlton & United Breweries, Asahi Premium Beverages, Asahi Lifestyle Beverages, Independent Liquor New Zealand, The Better Drinks Co | Czech Republic: Plzeňský Prazdroj | Japan: Calpis | Malaysia: Etika Holdings Former subsidiaries: Indonesia: Indofood Asahi Alcoholic beverages: Non-alcoholic drinks Licensed Brands |
Part of Organización Ardila Lülle
Brands: Notes
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