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| 1995–1998 | 1998 | 1998–2004 | 2004–2010 | 2010–2017 | 2017–present |
MoviStar
1995–1998
Movistar was originally founded in 1995 as MoviStar.
1998
Telefónica MoviStar
1998–2004
In 1998, MoviStar was renamed as Telefónica MoviStar.
Movistar
2004–2010
.svg "Movistar 2004 (Blue).svg (61 KB)")
In 2004, Telefónica MoviStar was renamed as Movistar.
2010–2017
As of 2011, most consumer and business services from Telefónica – mobile telephony, landline service, broadband and television - in Spain and most of Latin America are marketed under the Movistar brand.
Horizontal version
2017–present
Horizontal version
Green stacked version
On May 2017, Movistar introduced a new logo. The new brand identity is described as young and modern and designed to symbolise the new business challenges and positioning of the company. together with the "Elige todo" ("Choose it all") slogan where appropriate. Like the 2004 logo it has two versions in blue and green and a variant with the slogan a Telefónica brand,
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