Logopedia

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Logopedia
This page only shows primary logo variants.
For other related logos and images, see:
1995–1999 1999–2000 2000–2004 2004–2010 2010–2017 2017–2020 2020–present
1995–1999 1999–2000 2000–2004 2004–2010 2010–2017 2017–2020 2020–present

MoviStar[]

1995–1999[]

Designer:  Unknown
Typography:  Gill Sans MT Bold (modified)
Launched:  Unknown

Movistar was originally founded in 1995 as MoviStar.

1999–2000[]

Designer:  Unknown
Typography:  Gill Sans MT Bold (modified)
Launched:  Unknown

Telefónica MoviStar[]

2000–2004[]

Designer:  Unknown
Typography:  Custom wordmark ("Telefónica")
TheSans ("MoviStar")
Launched:  Unknown

In 1998, MoviStar was renamed to Telefónica MoviStar.

Movistar[]

2004–2010[]

Designer:  Wolff Olins
Typography:  Unknown
Launched:  Unknown

In 2004, Telefónica MoviStar was renamed to Movistar and introduced a new logo.

2010–2017[]

Designer:  Interbrand
Typography:  Automata Semi Bold (modified)
Launched:  Unknown

As of 2011, most consumer and business services from Telefónica – mobile telephony, landline service, broadband and television – in Spain and most of Latin America are marketed under the Movistar brand.

2017–2020[]

Designer:  Lambie-Nairn
Typography:  Automata Semi Bold (modified)
Launched:  May 2017

In May 2017, Movistar introduced a new logo. The new brand identity is described as young and modern and designed to symbolise the new business challenges and positioning of the company, together with the "Elige todo" ("Choose it all") slogan where appropriate. Like the 2004 logo it has two versions in blue and green and a variant with the slogan a Telefónica brand.

2020–present[]

Designer:  Unknown
Typography:  Telefónica Headline
Launched:  June 15, 2020

On June 15, 2020, Movistar modified its logo, appearing just as an icon. Whenever a wordmark is needed, it appears set in the corporate font of its parent Telefónica rather than its own wordmark. The logo change was made effective on the Movistar Spain website on July 15, 2020.