- For the group brand in Chile, see Telefónica Chile.
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1889-1931 | 19??-1967 | 1967-1970 | 1970-1989 | 1989-1999 | 1999 |
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1999-2006 | 2006-2009 | 2009–2010 | 2010–2017 | 2017–present |
CTC
1889-1931
Initially the company was known as Chile Telephone Company, having a name in English.
1931-1967
Later, the company was renamed as Compañía de Teléfonos de Chile.
1967-1970
1970-1989
1989–1999
This logo was designed by Julián Naranjo and the agencies Naranjo Diseño and Procorp[1]. In 1991 it was renamed as Compañía de Telecomunicaciones de Chile (Chile Telecommunications Company), keeping the CTC name and logo.
Telefónica
1999
In 1999, CTC adopted the name of the main brand, Telefónica.
Telefónica CTC Chile
1999–2006
After complaints of many companies (such as Telefónica del Sur) arguing that Telefónica was a generic word, the name was changed to Telefónica CTC Chile.
Telefónica Chile
2006–2009
Movistar
2009-2010
In 2009, Telefónica Chile adopts the Movistar brand, until then only used for the mobile brand (formerly Telefónica Movil and BellSouth Chile), and uses the logo originally designed by Wolff Olins.
2010–2017
This logo was made by Interbrand.
2017–present
This redesign was made by Lambie-Nairn.
Notes and references
| Movistar (Chile) |
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