- For the group brand in Chile, see Telefónica Chile.
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1889–1936 | 1936-1967 | 1967–1970 | 1970–1989 | 1989–1999 | 1999 |
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1999–2006 | 2006–2009 | 2009–2010 | 2010–2017 | 2017–2020 | 2020–present |
CTC
1889–1936
Initially, the company was known as Chile Telephone Company, having a name in English.
1936–1967
Later, the company was renamed as Compañía de Teléfonos de Chile.
1967–1970
1970–1986
1986–1989
1989–1999
DESIGNER Naranjo Diseño Procorp |
TYPOGRAPHY Unknown |
USAGE Official |
This logo was designed by Julián Naranjo and the agencies Naranjo Diseño and Procorp[1]. In 1991 it was renamed as Compañía de Telecomunicaciones de Chile (Chile Telecommunications Company), keeping the CTC name and logo.
Telefónica
1999
DESIGNER FutureBrand |
TYPOGRAPHY Custom wordmark |
USAGE Official |
In 1999, CTC adopted the name of the main brand, Telefónica.
Telefónica CTC Chile
1999–2006
DESIGNER FutureBrand |
TYPOGRAPHY Custom wordmark TheSans |
USAGE Official |
After complaints of many companies (such as Telefónica del Sur) arguing that Telefónica was a generic word, the name was changed to Telefónica CTC Chile.
Telefónica Chile
2006–2009
DESIGNER FutureBrand |
TYPOGRAPHY Custom wordmark TheSans |
USAGE Official |
Movistar
2009–2010
DESIGNER Wolff Olins |
TYPOGRAPHY Custom wordmark |
USAGE Official |
In 2009, Telefónica Chile adopts the Movistar brand, until then only used for the mobile brand (formerly Telefónica Movil and BellSouth Chile), and uses the logo originally designed by Wolff Olins.
2010–2017
DESIGNER Interbrand |
TYPOGRAPHY Custom wordmark |
USAGE Official |
2017–2020
DESIGNER Lambie-Nairn |
TYPOGRAPHY Custom wordmark |
USAGE Official |
2020–present
DESIGNER Lambie-Nairn |
TYPOGRAPHY Telefónica Headline (ocassional) |
USAGE Official |
Notes and references
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Movistar (Chile) |
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