- For the group brand in Chile, see Telefónica Chile.
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| 1889–1936 | 1936-1967 | 1967–1970 | 1970–1989 | 1989–1999 | 1999 |
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| 1999–2006 | 2006–2009 | 2009–2010 | 2010–2017 | 2017–2020 | 2020–present |
CTC
1889–1936
Initially, the company was known as Chile Telephone Company, having a name in English.
1936–1967
Later, the company was renamed as Compañía de Teléfonos de Chile.
1967–1970
1970–1986
1986–1989
1989–1999
| DESIGNER Naranjo Diseño Procorp |
TYPOGRAPHY Unknown |
USAGE Official |
This logo was designed by Julián Naranjo and the agencies Naranjo Diseño and Procorp[1]. In 1991 it was renamed as Compañía de Telecomunicaciones de Chile (Chile Telecommunications Company), keeping the CTC name and logo.
Telefónica
1999
| DESIGNER FutureBrand |
TYPOGRAPHY Custom wordmark |
USAGE Official |
In 1999, CTC adopted the name of the main brand, Telefónica.
Telefónica CTC Chile
1999–2006
| DESIGNER FutureBrand |
TYPOGRAPHY Custom wordmark TheSans |
USAGE Official |
After complaints of many companies (such as Telefónica del Sur) arguing that Telefónica was a generic word, the name was changed to Telefónica CTC Chile.
Telefónica Chile
2006–2009
| DESIGNER FutureBrand |
TYPOGRAPHY Custom wordmark TheSans |
USAGE Official |
Movistar
2009–2010
| DESIGNER Wolff Olins |
TYPOGRAPHY Custom wordmark |
USAGE Official |
In 2009, Telefónica Chile adopts the Movistar brand, until then only used for the mobile brand (formerly Telefónica Movil and BellSouth Chile), and uses the logo originally designed by Wolff Olins.
2010–2017
| DESIGNER Interbrand |
TYPOGRAPHY Custom wordmark |
USAGE Official |
2017–2020
| DESIGNER Lambie-Nairn |
TYPOGRAPHY Custom wordmark |
USAGE Official |
2020–present
| DESIGNER Lambie-Nairn |
TYPOGRAPHY Telefónica Headline (ocassional) |
USAGE Official |
Notes and references
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Movistar (Chile) |
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