Movistar (Chile)

For the group brand in Chile, see Telefónica Chile.

Contents
1889-1931	19??-1967	1967-1970	1970-1989	1989-1999	1999
1999-2006	2006-2009	2009–2010	2010–2017	2017–present

CTC

1889-1931

Initially the company was known as Chile Telephone Company, having a name in English.

1931-1967

Later, the company was renamed as Compañía de Teléfonos de Chile.

1967-1970

1970-1989

1989–1999

This logo was designed by Julián Naranjo and the agencies Naranjo Diseño and Procorp^[1]. In 1991 it was renamed as Compañía de Telecomunicaciones de Chile (Chile Telecommunications Company), keeping the CTC name and logo.

Telefónica

1999

In 1999, CTC adopted the name of the main brand, Telefónica.

Telefónica CTC Chile

1999–2006

After complaints of many companies (such as Telefónica del Sur) arguing that Telefónica was a generic word, the name was changed to Telefónica CTC Chile.

Telefónica Chile

2006–2009

Movistar

2009-2010

In 2009, Telefónica Chile adopts the Movistar brand, until then only used for the mobile brand (formerly Telefónica Movil and BellSouth Chile), and uses the logo originally designed by Wolff Olins.

2010–2017

This logo was made by Interbrand.

Horizontal version

2017–present

This redesign was made by Lambie-Nairn.

Notes and references

V • T • E  Telefónica

Consumer telecommunications brands: Movistar: Argentina (TV) | Chile | Colombia (TV) | Mexico | Peru (TV) | Spain (Movistar+) O2: United Kingdom | Germany | Spain (Brand licensees:1 Czech Republic and Slovakia) Vivo (Brazil) (TV) Other brands: Germany: AY YILDIZ | Blau | Base | Ortel Mobile | Netzclub | Fonic | TürkeiSIM Spain: Tuenti Television channels: Spain #0 | #Vamos | Movistar Series | Movistar Seriesmanía | Movistar Estrenos | Movistar CineDoc&Roll | Movistar Disney2 | Movistar Acción | Movistar Comedia | Movistar Drama | Movistar Cine Español | Movistar LaLiga | Movistar Liga de Campeones | Movistar Deportes | Movistar Formula 1 | Movistar Golf | Caza y Pesca | Toros | Fútbol Replay Latin America Movistar Series | Movistar Deportes | Movistar Plus | Movistar Música | Movistar eSports | Época3 Other assets: Terra Networks | Wayra Former/defunct assets: Telecom networks: O2 Netherlands4 | E-Plus (Germany)5 | O2 Ireland6 | Telesp Celular, Telemig Celular and GVT (Brazil) | Telefónica MoviLine Television services: Vía Digital | Movistar TV (Spain) | Yomvi Television channels: Toros por Cable Mágico | Cable Mágico Noticias | Cable Mágico Cultural | Canal+ Eventos | Yups TV | Canal+ Liga de Campeones | Canal+ 2 | Canal+ 1 ...30 | Sportmanía | Canal+ 3D | Canal+ Liga 2 | Canal+ Liga | Movistar Deportes 2 | Movistar eSports | Movistar MotoGP | Movistar Fútbol | Movistar Partidazo Notes: 1Owned by PPF Group. Brand licensed from Telefónica. 2Joint venture with The Walt Disney Company. 3Operated by Caracol Televisión. 4Sold in 2003 and renamed back to Telfort. Acquired by KPN in 2005. 5Merged into O2 Germany. 6Acquired by CK Hutchison Holdings and replaced by the Three brand.