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| 1996–2000 | 2000–2005 | 2005–2011 | 2011-2017 | 2017–present |
1996–2000
2000–2005
2005–2011
2011–2017
As of 2011, most consumer and business services from Telefónica – mobile telephony, landline service, broadband and television - in Spain and most of Latin America are marketed under the Movistar brand.
2017–present
On May 2017, Movistar introduced a new logo. The new brand identity is described as young and modern and designed to symbolise the new business challenges and positioning of the company. together with the "Elige todo" ("Choose it all") slogan where appropriate. Like the logo of 2004 it has two versions in blue and green and a variant with the slogan a Telefónica brand,
2021 (upcoming)
