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Logopedia
1972–1991 1987–1991 1991–1993 1993–1994
1972–1991 1987–1991 1991–1993 1993–1994
1994–1996 1996–2001 2001–2025 2025–present
1994–1996 1996–2001 2001–2025 2025–present

Mr. Pibb (first era)[]

1972–1991[]

Designer:  Eric Small,
Herman L. Vanderberg for
The Marschalk Co.
Typography:  Blippo Black
Launched:  June 8, 1972

Mr. Pibb was first test marketed by The Coca-Cola Company in Texas and Mississippi in June 1972. A sugar free variety was introduced in late 1973.

1987–1991[]

1991–1993[]

1993–1994[]

BETTER LOGO NEEDED

1994–1996[]

1996–2001[]

Designer:  Elliott Park (head)
Typography:  Custom
Launched:  May 1996

Pibb Xtra[]

2001–2025[]

Mr. Pibb was reformulated and rebranded to Pibb Xtra in June 2001.

Mr. Pibb (second era)[]

2025–present[]

Designer:  Unknown
Typography:  Custom
Launched:  October 7, 2025 (leak)
October 30, 2025 (launch)

Following Keurig Dr Pepper winning a lawsuit in California in which it could distribute its own beverages independently of a Coca-Cola bottler, Coca-Cola moved to reposition Pibb Xtra as a competitor by changing its formula again and reintroducing the Mr. Pibb name. It carries stylistic influences from the 1972 and 1991 logos.