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| 1967–1994 | 1994–2001 | 2001–2005 | 2005–2006 | 2006–2008 | 2008–2012 |
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| 2012–2014 | 2014–2015 | 2015–2018 | 2018–present | 2018–present (international) | |
1967–1994[]
1994–2001[]
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BETTER LOGO NEEDED |
2001–2005[]
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2005–2006[]
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2006–2008[]
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The previous design was hastily scrapped after a 12 percent decline in sales after it "alienated" loyal customers and Vibrandt (now 1HQ) was commissioned to redesign the brand packaging and logo.
2008–2012[]
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2012–2014[]
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2014–2015[]
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2015–2018[]
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2018–present[]
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2018–present (international)[]
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| Current brands: Ambrosia | Angel Delight | Atora | Batchelors (Cup a Soup | Pasta 'n' Sauce | Slim a Soup | Super Noodles | Super Rice) | Be-Ro | Bird's | Bisto | Cadbury (cakes and biscuits)1 | FUEL10K | Homepride | Hovis (49%)2 | Loyd Grossman | Lyons | Marvel | McDougalls | Mr Kipling | Ormo | Oxo | Paxo | Paul Hollywood | Peckish Crackers | Plantastic | The Spice Taylor | Saxa | Sharwood's | Smash | Vesta Former/defunct brands: Notes:  |