Contents

198?–2003 2003–2007 2007–present
198?–2003 2003–2007 2007–present

19??–198?

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198?–2003

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2003–2007

Mrs Butterworth's logo.png

2007–present

Mrs-Butterworths-Logo.jpg
Alternate variant.

Starting in mid-to-late June 2020, many brands with black or mixed-race characters incorporated into their branding (including Uncle Ben'sAunt JemimaEskimo PieCream of Wheat, and namely, Mrs. Butterworth's) said they would make changes to their logos, packaging and even names following protests over systematic racism against them.

The owner of Mrs. Butterworth'sConagra Brands, announced that it would review the shape of their bottles, as African-American people viewed them as an example of the 'mammy' stereotype. Also, some reports have indicated that the character was originally modelled on Hattie McDaniel or "Mammy" from Gone with the Wind.

It is unlikely that the logo will be changed because it is only the bottle shape that's under review.


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