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1961–1968 1968–1973 1973–1982 1982–1999 1999–2007 2007–present
1961–1968 1968–1973 1973–1982 1982–1999 1999–2007 2007–present

1961–1968[]

Mrsbutterworths1960s
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1968–1973[]

Mrsbutterworths1968
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1973–1982[]

Mrsbutterworths1973
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1982–1999[]

Mrsbutterworths1982
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1999–2007[]

Mrs Butterworth's logo
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Designer:  Tom Kane Design
Typography:  Custom
Launched:  1999

2007–present[]

Mrsbw logo
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In 2020, the owner of Mrs. Butterworth'sConagra Brands, announced that it would review the shape of their bottles as African-American people viewed them as an example of the "mammy" stereotype. Also, some reports have indicated that the character was originally modelled on "Mammy" from Gone with the Wind. However, no changes were made in the end.


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