Logopedia
Advertisement

Contents

198?–2003 2003–2007 2007–present
198?–2003 2003–2007 2007–present

1961–1968

Mrsbutterworths1960s.jpg

1968-1973

Mrsbutterworths1968.jpg

1973-1982

Mrsbutterworths1973.jpg

1982–1999

Mrsbutterworths1982.jpg


1999–2007

Mrs Butterworth's logo.png

2007–present

Mrsbw logo.jpg

Starting in mid-to-late June 2020, many brands with black or mixed-race characters incorporated into their branding (including Uncle Ben'sAunt JemimaEskimo PieCream of Wheat, and namely, Mrs. Butterworth's) said they would make changes to their logos, packaging and even names following protests over systematic racism against them.

The owner of Mrs. Butterworth'sConagra Brands, announced that it would review the shape of their bottles as African-American people viewed them as an example of the "mammy" stereotype. Also, some reports have indicated that the character was originally modelled on "Mammy" from Gone with the Wind.

It is unlikely that the logo will be changed because it is only the bottle shape that's under review.


Advertisement