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Contents

198?–2003 2003–2007 2007–present
198?–2003 2003–2007 2007–present

1961–1984

Logopedia InfoWhite.svg LOGO MISSING

1984–2003

Mrs-butterworth's-old.png
Logopedia InfoWhite.svg BETTER LOGO NEEDED

2003–2007

Mrs Butterworth's logo.png

2007–present

Mrsbw logo.jpg

Starting in mid-to-late June 2020, many brands with black or mixed-race characters incorporated into their branding (including Uncle Ben'sAunt JemimaEskimo PieCream of Wheat, and namely, Mrs. Butterworth's) said they would make changes to their logos, packaging and even names following protests over systematic racism against them.

The owner of Mrs. Butterworth'sConagra Brands, announced that it would review the shape of their bottles as African-American people viewed them as an example of the "mammy" stereotype. Also, some reports have indicated that the character was originally modelled on "Mammy" from Gone with the Wind.

It is unlikely that the logo will be changed because it is only the bottle shape that's under review.


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