Starting in mid-to-late June 2020, many brands with black or mixed-race characters incorporated into their branding (including Uncle Ben's, Aunt Jemima, Eskimo Pie, Cream of Wheat, and namely, Mrs. Butterworth's) said they would make changes to their logos, packaging and even names following protests over systematic racism against them.
The owner of Mrs. Butterworth's, Conagra Brands, announced that it would review the shape of their bottles as African-American people viewed them as an example of the "mammy" stereotype. Also, some reports have indicated that the character was originally modelled on "Mammy" from Gone with the Wind.
It is unlikely that the logo will be changed because it is only the bottle shape that's under review.
American Italian Pasta Company | ConAgra Foods Enterprise Services | ConAgra Foods Export Company | ConAgra Foods Food Ingredients | ConAgra Foods Lamb Weston | ConAgra Foods Packaged Foods | ConAgra Foods RDM | Hunt Universal Robina Corporation1 | Lamb Weston Sales | Lincoln Snacks Company | Pinnacle Foods
Current: Hindustan Unilever1 (India) | Unilever Indonesia | Unilever Japan | Unilever Philippines | Unilever Food Solutions | Unilever Fima (Portugal) | Pepsi Lipton3 | Elida Beauty | ekaterra
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Heartbrand Ice Creams: Algida (Italy, Greece, Turkey, Hungary, Poland, Romania, Estonia, Croatia) | Eskimo (Austria) | Frigo (Spain) | Frisko (Denmark) | GB Glace (Sweden) | Good Humor (United States, Canada) | HB (Ireland) | HB Wall's (Northern Ireland) | Holanda (Mexico) | Ingman (Finland) | Inmarko (Russia) | Kibon (Brazil, Argentina, Falkland Islands) | Kwality Wall's1 (India, Nepal, Bhutan, Sri Lanka) | La Fuente (Colombia) | Langnese (Germany) | Lusso (Switzerland) | Miko (France) | Ola (Netherlands, Belgium) | Olá (Portugal) | Pingüino (Ecuador) | Selecta (Philippines) | Streets (Australia, New Zealand) | Strauss (Israel) | Tio Rico (Venezuela) | Wall's (United Kingdom, Indonesia, Malaysia, Thailand)
Other frozen dessert brands: Ben & Jerry's | Breyers | Calippo | Carte d'Or | Cornetto | Cremissimo | Culture Republick | Fruttare | Grom | Golden Gaytime | Hertog | Klondike | Magnum | Nice By Nature | Paddle Pop (Max) | Popsicle | Solero | Swedish Glace | Talenti | Viennetta | Weis | Sealtest | Seru!
Beauty & Personal Care
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1Brands exclusively used by Hindustan Unilever in India.