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????–200?

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200?–20??

Mrs Butterworth's logo
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20??–present

Mrs-Butterworths-Logo

2020 (upcoming)

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Starting in mid-to-late June 2020, many brands with mixed-race characters incorporated into their branding (including Uncle Ben'sAunt JemimaEskimo PieCream of Wheat, and namely, Mrs. Butterworth's) said they would make changes to their logos, packaging and even names following protests over systematic racism against them.

The owner of Mrs. Butterworth'sConagra Brands, announced that it would review the shape of their bottles, as African-American people viewed them as an example of the 'mammy' stereotype. Also, some reports have indicated that the character was originally modelled on Butterfly McQueen.


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