Muji

1980–present (brand), 1983–present (stores)

Designer:  Ikko Tanaka

Typography:  Helvetica Compressed Unknown

Launched:  December 1980 (brand) 1983 (stores)

Mujirushi, or Muji, began in 1980 as a no-frills product line sold in Seibu, Seiyu, and some FamilyMart stores. The first dedicated Muji outlet opened in Aoyama in 1983.