Founded in 1909 as Mutual Benefit Health & Accident Association. The firm adopted the Mutual of Omaha name in 1950.
1950–1968[]
1968–1991[]
Designer:
Unknown
Typography:
Custom
Launched:
March 1968
1991–2020[]
Designer:
Crosby Associates
Typography:
Custom
Launched:
1991
2020[]
On July 17, 2020, the company announced "Mutual will stop using the Native American imagery associated with its corporate logo. The transition away from the current symbol will begin immediately." The firm also announced it was beginning the process of a new logo. A version of the current logo, minus the Native American chief emblem, was placed on its website in the interim.
2020–present[]
On November 12, 2020, Mutual of Omaha unveiled a new corporate logo, featuring the image of a lion.
Wikipedia
Wikipedia