My Little Pony

This page only shows primary logo variants. For other related logos and images, see: Other

Contents
1983–1988	1988–1992	1997–1999	2003–2009
2009–2010	2010–2016	2016–present	2020–present

1983–1988

After the relative lack of success of the My Pretty Pony toy line, Hasbro introduced six smaller and colorful versions of the toy in 1983, sold under the title My Little Pony. The toy line led to many more merchandise under the My Little Pony brand, which later became unofficially known as the "Generation One" or "G1" of My Little Pony among collectors.

1988–1992

This incarnation ended in 1992 in the United States, but was marketed internationally until 1995.

1997–1999

The toy line was revived in 1997, but these toys proved unpopular and were discontinued in 1999.

2003–2009

The third incarnation of My Little Pony, which is often unofficially referred to as "Generation Three" or "G3" by collectors, began in 2003. The revamped line of dolls was targeted to a younger audience than the previous lines. Before the generation's end in 2009, there were at least two minor revamps. A series of direct-to-video animated films (mostly produced by SD Entertainment) accompanied the line-up.

2009–2010

2010–2016

The current incarnation of My Little Pony, unofficially known as the "Generation Four", was launched in 2010.

2016–present

2020–present

During the run of the Kotobukiya My Little Pony figures, both the 2016 and 2020 logos were used in the branding.

External links

• My Little Pony