After the relative lack of success of the My Pretty Pony toy line, Hasbro introduced six smaller and colorful versions of the toy in 1983, sold under the title My Little Pony. The toy line led to many more merchandise under the My Little Pony brand, which later became unofficially known as the "Generation One" or "G1" of My Little Pony among collectors.
1988–1992, 1988–1995 (Some countries)[]
This incarnation ended in 1992 in the United States, but was marketed in some countries until 1995.
1997–1999, 1997–2003 (Europe)[]
The toy line was revived in 1997, but these toys proved unpopular and were discontinued in 1999, but still used in Europe until 2003.
2003–2010[]
2003–2009[]
The third incarnation of My Little Pony, which is often unofficially referred to as "Generation Three" or "G3" by collectors, began in February 2003. The revamped line of dolls was targeted to a younger audience than the previous lines. Before the generation's end in 2009, there were at least two minor revamps. A series of direct-to-video animated films (mostly produced by SD Entertainment) accompanied the line-up.
2009–2010[]
2010–present[]
2010–2016[]
Designer:
Unknown
Typography:
Éclat (My) Custom (Little Pony)
Launched:
October 7, 2010
The most popular incarnation of My Little Pony, unofficially known as the "Generation Four", was launched in 2010.
2016–2021[]
Designer:
Unknown
Typography:
Éclat (My) Custom (Little Pony) Slackey
Launched:
2016
2020–2022[]
Designer:
Unknown
Typography:
Éclat (My) Custom (Little Pony)
Launched:
2020
During the run of the Kotobukiya My Little Pony figures, both the 2016 and 2020 logos were used in the branding.
2021–present (G4)[]
Designer:
Unknown
Typography:
Éclat (My) Custom (Little Pony)
Launched:
February 25, 2021
This logo is used on My Little Pony: A New Generation movie merchandise, it's still being used for G4 merchandise to this very day.
2021–present[]
Designer:
Unknown
Typography:
Custom (Logo)
Launched:
2021
The fifth generation of My Little Pony launched in 2021 with the Netflix movie 'A New Generation'.
