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This page only shows primary logo variants.
For other related logos and images, see:

Contents

1983–1988 1988–1992 1997–1999 2003–2009
1983–1988 1988–1992 1997–1999 2003–2009
2009–2010 2010–2016 2016–present 2020–present
2009–2010 2010–2016 2016–present 2020–present

1983–1988

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After the relative lack of success of the My Pretty Pony toy line, Hasbro introduced six smaller and colorful versions of the toy in 1983, sold under the title My Little Pony. The toy line led to many more merchandise under the My Little Pony brand, which later became unofficially known as the "Generation One" or "G1" of My Little Pony among collectors.

1988–1992

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This incarnation ended in 1992 in the United States, but was marketed internationally until 1995.

1997–1999

My Little Pony (1997).svg

The toy line was revived in 1997, but these toys proved unpopular and were discontinued in 1999.

2003–2009

My Little Pony (2003).svg

The third incarnation of My Little Pony, which is often unofficially referred to as "Generation Three" or "G3" by collectors, began in 2003. The revamped line of dolls was targeted to a younger audience than the previous lines. Before the generation's end in 2009, there were at least two minor revamps. A series of direct-to-video animated films (mostly produced by SD Entertainment) accompanied the line-up.

2009–2010

My Little Pony (2009).svg

2010–2016

My Little Pony (2010).svg

The current incarnation of My Little Pony, unofficially known as the "Generation Four", was launched in 2010.

2016–present

My Little Pony (2016).svg

2020–present

My Little Pony 2020.svg

During the run of the Kotobukiya My Little Pony figures, both the 2016 and 2020 logos were used in the branding.

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