NBC

This page only shows primary logo variants. For other related logos and images, see: /Other /Logo Variations /Station IDs

Contents
1926–1931	1931–1942	1942–1946	1946–1952	1952–1953	1953–1959	1956–1975
1959–1975	1976–1979	1979–1986	1986–2011	2011–2013	2013–present	2020–present

NBC (abbreviated from National Broadcasting Company) is the oldest broadcasting television network (and before 1993, the radio network) in the United States. It is owned by Comcast through its media subsidiary NBCUniversal, and formerly by General Electric.

NBC is known for its stylized peacock logo, introduced in 1956 to promote the company's innovations in early color broadcasting. It became the network's official emblem in 1979.

• NBC Logos Evolution

1926–1931

NBC debuted as a radio network in 1926, with a logo depicting a microphone surrounded by lightning bolts, superimposed over a map of the United States of America.

The "NBC" letters appeared in an arc above the graphic.

1931–1942

In 1931, NBC introduced its second logo – a square with a diagonal NBC text in it, and lightning bolts around the "B". This logo was later adopted in 1944 for use as the original logo for the newly formed NBC television network.

1943–1946

In 1943, NBC introduced its third logo, a microphone surrounded by lightning bolts, which was a modification of the original 1926 logo used by the NBC radio network. Lightning bolts were also part of the logo of corporate parent RCA, as well as that of one-time sister company RKO Pictures. The waves placed on the left side were meant for the radio network, and the right waves were meant for the television network.

1946–1952

1952–1953

1953–1959

In 1953, a stylized xylophone and mallet were introduced, symbolising the NBC chimes, which were first heard on NBC radio in 1927 as a seven-tone sequence. The current tones – which were first adopted in 1929 as a simplified cue for identification of its radio affiliates because of issues with orchestrating the seven notes properly – are only three notes, G, E' and C'. There is some indication that the xylophone logo was used at 5:32 p.m. Eastern Time on December 17, 1953, to announce the Federal Communications Commission's (FCC) approval of the new color standard, which would go into effect 30 days later. This logo debuted in December 1953, during the Tournament of Roses Parade.

1956–1975

DESIGNER John J. Graham Herb Lubalin

TYPOGRAPHY Unknown

USAGE Color programming

In 1956, John J. Graham and Herb Lubalin of Sudler & Hennessey designed a new symbol for the network: an abstraction of an eleven-feathered peacock indicating richness in color. This brightly hued peacock, which NBC called the "Bird", was adopted due to the increase in color programming. Several modifications were made by NBC before the emblem made its first on-air appearance on May 22. The most famous version of this appeared in 1962, during a telecast of the Western series Laramie, leading it to be dubbed the "Laramie peacock," and would continue in use until 1975.

1958–1975

DESIGNER John J. Graham

TYPOGRAPHY Unknown

USAGE Official

ALSO KNOWN AS "NBC Snake"

Starting in late 1958, a new animated logo designed by John J. Graham joined the Peacock logo, appearing at the end of every show. Starting with the "N", each letter would grow from the other, forming a stacked typographic logo featuring an "NB" ligature with the "C" forming the base. This would be known as the "NBC Snake". Several versions of this exist; the first is the snake forming in front of a multicolored background while an RCA TK-40 or TK-41 camera passed by with a jazz rendition of the NBC chimes, while the second consists of the snake forming against a color-changing background, going from blue to green to red, on each note of the regular, automated NBC chimes.

1975–1979

DESIGNER Lippincott & Margulies Dolphin Productions

TYPOGRAPHY Helvetica Bold

USAGE Official

NBC updated its image in October 1975, with the introduction of an abstract "N", a bold, bright and contemporary design consisting of two trapezoids – one red and one blue. One of the technological innovations of this logo was its use in the first electronically animated ident for an American television network.

In February 1976, Nebraska ETV, the PBS member network for Nebraska, filed a trademark infringement lawsuit against NBC. The new NBC logo was virtually identical to the logo that Nebraska ETV had been using since 1974, with the only cosmetic difference between the two designs being that the right trapezoid of the NBC logo had blue coloring. An out-of-court settlement was reached in which NBC gave Nebraska ETV over $800,000 worth of new equipment, including a color mobile unit. It also paid Nebraska ETV $55,000 to cover the cost of designing and implementing a new logo. In return, NBC was allowed to keep the "N" logo.

1979–1986

DESIGNER Lippincott & Margulies Fred Silverman

TYPOGRAPHY ITC Serif Gothic Bold

USAGE Official

ALSO KNOWN AS "The Proud N"

The Peacock returned as part of NBC's branding in September 1979. The "N" and the Peacock were combined together to create a design called the "Proud N", designed by Lippincott & Margulies. On several occasions, the new, simplified Peacock was used on its own, starting with the new "Proud as a Peacock" advertising campaign; however, the "N" and the Peacock were usually combined together between 1979 and 1986. However, unlike the original Peacock design, which had featured eleven different colors, this version only used six colors for all eleven feathers.

1986–present

1986–2010

DESIGNER Chermayeff & Geismar Harry Marks Pacific Data Images

TYPOGRAPHY NBC Futura (Custom version of Futura)

USAGE Official

On May 12, 1986, during the finale of the NBC 60th Anniversary Celebration TV special, past and present NBC stars stood on stage to introduce a new logo: a simplified peacock icon, ending the arranged "marriage" of "N" and Peacock. The peacock's head was now flipped to the right, as to suggest it was looking forward to the future, not back to the past, and the white plume on its head was eliminated. The peacock's feathers are now shortened to six and include the six primary and secondary colors in the RYB color palette to represent NBC's six divisions: News (yellow), Sports (orange), Entertainment (red), Stations (purple), Network (blue), and Productions (green). This Peacock, redesigned by Steff Geissbuhler at Chermayeff & Geismar, remains one of the world's most recognized logos. The network maintains specific guidelines for the logo, including proper colors for reproduction, using either RGB, CMYK or Pantone colors. A new typeface was also introduced: NBC Futura, still used for some affiliations and some of its divisions such as NBC News, as well as Universo.

2010–2013

In December 2010, NBC introduced a 3D glass version of the logo for use in promotional advertising and idents. However, the 2006 color bug used for HD programming and elements of the "More Colorful" rebrand remained in use. After its introduction, a few NBC stations incorporated the glassed variant to their station logos, with owned-and-operated station WMAQ-TV in Chicago becoming the first to do so in February 2012.

2013–present

On September 30, 2013, NBC slightly revised its peacock. The beak is now a bit bigger, and the feathers are slightly thinner. It also reincorporated the "NBC" wordmark below the logo in the same font-variant introduced by NBC Sports with the 2012 relaunch of the Versus cable sports channel as NBC Sports Network. This modification was extended to the in-program logo bug on June 10, 2013.

2020–present (secondary)

This logo was introduced with the debut of the Peacock streaming app.

External links

• Official website