This article is about the American television network. For other uses, see NBC (disambiguation).
This page only shows primary logo variants.
For other related logos and images, see:


1926–1931 1931–1942 1942–1946 1946–1952 1952–1953 1953–1959 1956–1975
1926–1931 1931–1942 1942–1946 1946–1952 1952–1953 1953–1959 1956–1975
1959–1975 1975–1979 1979–1986 1986–2011 2011–2013 2013–present
1959–1975 1975–1979 1979–1986 1986–2011 2011–2013 2013–present

The National Broadcasting Company (NBC) is an American television network owned by Comcast through its media subsidiary NBCUniversal (formerly by General Electric). Founded in 1926 as a radio network and in 1939 as a television network, it is the oldest broadcasting network (and radio network before 1993) in the United States. NBC is known for its stylized peacock logo, introduced in 1956 to promote the company's innovations in early color broadcasting. It became the network's official emblem in 1979.


NBC 1926.svg

NBC debuted as a radio network in 1926, with a logo depicting a microphone surrounded by lightning bolts, superimposed over a map of the United States of America. The "NBC" letters appeared in an arc above the graphic.


NBC 1931.svg

In 1931, NBC introduced its second logo: a square with a diagonal NBC text in it, and lightning bolts around the "B". This logo was later adopted in 1944 for use as the original logo for the newly formed NBC television network.


NBC - 1943.svg

In 1942, NBC introduced its third logo, a microphone surrounded by lightning bolts, which was a modification of the original 1926 logo used by the NBC radio network. Lightning bolts were also part of the logo of corporate parent RCA, as well as that of one-time sister company RKO Pictures. The waves on the left side were meant for the radio network, and the right waves were meant for the television network.


NBC 1946.svg


NBC 1952.svg


NBC logo 1954.svg

In 1953, a stylized xylophone and mallet were introduced, symbolizing the NBC chimes, which were first heard on NBC radio in 1927 as a seven-tone sequence. The current tones – which were first adopted in 1929 as a simplified cue for identification of its radio affiliates because of issues with orchestrating the seven notes properly – are only three notes, G, E' and C'. There is some indication that the xylophone logo was used at 5:32 p.m. Eastern Time on December 17, 1953, to announce the Federal Communications Commission's (FCC) approval of the new color standard, which would go into effect 30 days later. This logo debuted in December 1953, during the Tournament of Roses Parade.


NBC Peacock 1956.svg
Designer:  John J. Graham
Herb Lubalin
Typography:  None
Launched:  May 22, 1956

In 1956, John J. Graham and Herb Lubalin of Sudler & Hennessey designed a new symbol for the network: an abstraction of an eleven-feathered peacock indicating richness in color. This brightly hued peacock, which NBC called the "Bird", was adopted due to the increase in color programming. Several modifications were made by NBC before the emblem made its first on-air appearance on May 22. The most famous version of this appeared in 1962, during a telecast of the Western series Laramie, leading it to be dubbed the "Laramie peacock," and would continue to be used until 1975.


NBC Logo 1959.svg
Designer:  John J. Graham
Typography:  Unknown
Launched:  Unknown

Starting in late 1959, a new animated logo designed by John J. Graham joined the Peacock logo, appearing at the end of every show. Starting with the "N", each letter would grow from the other, forming a stacked typographic logo featuring an "NB" ligature with the "C" forming the base. This would be known as the "NBC Snake". Several versions of this exist; the first is the snake forming in front of a multicolored background while an RCA TK-40 or TK-41 camera passes by with a jazz rendition of the NBC chimes, while the second consists of the snake forming against a color-changing background, going from blue to green to red, on each note of the regular, automated NBC chimes.


NBC logo 1975.svg
Designer:  Lippincott & Margulies
Dolphin Productions (TV)
Typography:  Helvetica Bold
Launched:  October 1975

NBC updated its image in October 1975, with the introduction of an abstract "N", a bold, bright and contemporary design consisting of two trapezoids – one red and one blue. One of the technological innovations of this logo was its use in the first electronically animated ident for an American television network.

In February 1976, Nebraska ETV, the PBS member network for Nebraska, filed a trademark infringement lawsuit against NBC. The new NBC logo was virtually identical to the logo that Nebraska ETV had been using since 1974, with the only cosmetic difference between the two designs being that the right trapezoid of the NBC logo had blue coloring. An out-of-court settlement was reached in which NBC gave Nebraska ETV over $800,000 worth of new equipment, including a color mobile unit. It also paid Nebraska ETV $55,000 to cover the cost of designing and implementing a new logo. In return, NBC was allowed to keep the "N" logo.


NBC 1979.svg
Designer:  Lippincott & Margulies
Fred Silverman
Typography:  ITC Serif Gothic Bold
Helvetica Bold
Launched:  September 1979

The Peacock returned as part of NBC's branding in September 1979. The "N" and the Peacock were combined together to create a design called the "Proud N", designed by Lippincott & Margulies. On several occasions, the new, simplified Peacock was used on its own, starting with the new "Proud as a Peacock" advertising campaign; however, the "N" and the Peacock were usually combined together between 1980 and 1986. However, unlike the original Peacock design, which had featured eleven different colors, this version only used six colors for all eleven feathers.



NBC 1986.svg
Designer:  Chermayeff & Geismar
Harry Marks
Pacific Data Images
Typography:  NBC Futura (modified version of Futura)
Launched:  May 12, 1986

On May 12, 1986, during the finale of the NBC 60th Anniversary Celebration special, past and present NBC stars stood on stage to introduce a new logo: a simplified peacock icon, ending the arranged "marriage" of the "N" and the peacock. The peacock's head was now flipped to the right, as to suggest it was looking forward to the future rather than back to the past, and the white plume on its head was eliminated. The bottom portion now also resembles a film canister. The peacock's feathers are now shortened to six and include the six primary and secondary colors in the RYB color palette to represent NBC's six divisions: yellow for news, orange for sports, red for entertainment, violet for stations, blue for network, and green for productions. This peacock, designed by Steff Geissbuhler at Chermayeff & Geismar, remains one of the world's most recognized logos. The network maintains specific guidelines for the logo, including proper colors for reproduction, using either RGB, CMYK or Pantone colors. A new typeface was also introduced: NBC Futura, still used for some affiliates and some of its divisions such as NBC News and NBC Olympics, as well as its Spanish-language network Universo.


NBC 2011.svg

In 2011, NBC introduced a 3D glass version of the 1986 logo for use in promotional advertising and idents. However, the 2006 color bug used for HD programming and elements of the "More Colorful" rebrand remained in use. After its introduction, a few NBC stations incorporated the glassed variant to their station logos, with the owned-and-operated Chicago station WMAQ-TV becoming the first to do so in February 2012.


NBC 2014 Indent Style.svg
Designer:  Unknown
Typography:  NBC Tinker
(custom-designed, modified from Sweet Sans Pro)
Launched:  September 30, 2013

On September 30, 2013, NBC slightly revised its peacock. The beak is now a bit bigger, and the feathers are slightly thinner and it has a different type and angle of glow. It also reincorporated the wordmark below the logo in the same font introduced with the 2012 relaunch of NBC Sports Network. This modification was extended to the on-screen bug on June 10, 2013.

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