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1995–2000 2000–2003 2003–2005 2005–2006 2006–2012 2012–2013 2013–2021
1995–2000 2000–2003 2003–2005 2005–2006 2006–2012 2012–2013 2013–2021

Outdoor Life Network


Outdoor Life Network 90s.svg

Outdoor Life Network was launched in 1995 by Cox Communications and Times Mirror as a television channel about outdoor activities; the channel's name was licensed from Outdoor Life magazine.


OLN logo 2000.svg


Outdoor Life Network 2003.svg


OLN logo 2005.svg

At the start of the Tour de France in July 2005, Outdoor Life Network launched a new logo, which put emphasis on its initials, OLN, and downplaying the original meaning of those letters. [1][2] The network had expanded away from its focus on fishing and hunting programming with more sports.



Versus logo.svg

In September 2006, OLN was renamed to Versus. [3] A few months after the previous rebrand, it had been announced that OLN would be showing matches from the NHL, and the renaming was another attempt to reposition it as a sports network.

NBC Sports Network


NBC Sports Network.svg

On January 28, 2011, Comcast bought media comglomerate NBCUniversal from General Electric and merged most of its media operations with it. This particularly affected NBC's and Comcast's sports networks; therefore, in order to compete with the likes of ESPN and CBS Sports Network, and to reflect NBC's ownership, on January 2, 2012, Versus was rebranded as NBC Sports Network.




On August 17, 2013, NBC Sports Network gradually began identifying itself by its initials, NBCSN. The rebrand was completed by the 2014 Winter Olympics, as planned. On January 22, 2021, NBCUniversal announced that NBCSN would be shut down by the end of the year. Most of the network's live sports programs will move to Peacock and USA Network.