In 2004, Vivendi Universal sold a majority of Universal Entertainment to General Electric who combined it with NBC to create a company which was owned 80 percent by GE and 20 percent by Vivendi. NBCUniversal was created on May 11, 2004, with this logo coming to use on the same day. It was an amalgam of the NBC and Universal logos. It featured the names NBC and Universal written in all-caps with a Copperplate-like font. Between the two names were the NBC peacock, and this was all enclosed by the outline of a globe, which had been used by Universal businesses for some time.
In December 2009, it was announced that an agreement had been reached to sell a majority of the company to Comcast. Comcast would purchase 51 percent of NBC Universal, with GE retaining a 49 percent share. The deal was cleared by regulators in January 2011, and Vivendi soon sold its share of the company to GE. The deal was closed on January 28, and the "new" NBCUniversal Inc. was created. (Comcast would acquire GE's 49-percent stake of NBCUniversal in 2013.)
On January 27, 2011, a new logo for the media company was unveiled. The new logo, colored in violet, was simplified and removed the NBC peacock and the Universal globe outline. It was reported that executives found the old logo "busy". The new logo was created by Wolff Olins, which also helped design a new type style on which the logo was based.
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