NDTV Good Times is an Indian travel, food and lifestyle channel and NDTV’s only non-news TV channel. It was originally a joint venture between NDTV and United Breweries, owner of the Kingfisher brand of beer and the now-defunct Kingfisher Airlines.
The name alludes to the tagline used by the Kingfisher brand, King of Good Times.
Kingfisher–s logo was removed following the termination of the licensing agreement with United Breweries. The hashtag #LiveIndian was added to the tagline.
The NDTV logo was also removed. However, the channel will continue to be known as NDTV Good Times.
| Television channels: English news: NDTV 24x7 | Hindi news: NDTV India | Business news/lifestyle: NDTV Profit/NDTV Prime | Lifestyle and food: NDTV Good Times
1Acquired by Turner and later shut down.