NDTV Good Times is an Indian travel, food and lifestyle channel and NDTV’s only non-news TV channel. It was originally a joint venture between NDTV and United Breweries, owner of the Kingfisher brand of beer and the now-defunct Kingfisher Airlines. Its competitors include TLC, Fox Life, Travelxp and the erstwhile FYI TV18.
The name alludes to the tagline used by the Kingfisher brand, King of Good Times.
The channel was rebranded on 18 November 2013 with the hashtag #liveyoung as a tagline. The rebrand was done by Buenos Aires–based Steinbranding, which had rebranded another Indian channel, Sony Sab, on 21 June that year. Futura BT Condensed Bold is the on-screen typeface.
Kingfisher’s logo was removed following the termination of the licensing agreement with United Breweries. The hashtag #LiveIndian was added to the tagline.
The NDTV logo was also removed. However, the channel will continue to be known as NDTV Good Times, though some satellite TV operators write it as GOODTiMES.
| Television channels: English news: NDTV 24x7 | Hindi news: NDTV India | Business news/lifestyle: NDTV Profit/NDTV Prime | Lifestyle and food: NDTV Good Times
1Acquired by Turner and later shut down.