NDTV Good Times is an Indian travel, food and lifestyle channel and NDTV's only non-news TV channel. It was originally a joint venture between NDTV and United Breweries, owner of the Kingfisher brand of beer and the now-defunct Kingfisher Airlines.
The name alludes to the tagline used by the Kingfisher brand, King of Good Times.
2013–2015The channel was rebranded with the hashtag #liveyoung as a tagline.
2015–2018Kingfisher's logo was removed following the termination of the licensing agreement with United Breweries. The hashtag #LiveIndian was added to the tagline.
The NDTV logo was also removed. However, the channel will continue to be known as NDTV Good Times.
| Television channels: English news: NDTV 24x7 | Hindi news: NDTV India | Business news/lifestyle: NDTV Profit/NDTV Prime | Lifestyle and food: NDTV Good Times
1Acquired by Turner and later shut down.