NDTV Good Times is an Indian travel, food and lifestyle channel and NDTV’s only non-news TV channel. It was originally a joint venture between NDTV and United Breweries, owner of the Kingfisher brand of beer and the now-defunct Kingfisher Airlines.

The name alludes to the tagline used by the Kingfisher brand, King of Good Times.


NDTV Good Times




The channel was rebranded on 18 November 2013 with the hashtag #liveyoung as a tagline. The rebrand was done by Steinbranding, which had rebranded another Indian channel, Sony Sab, in June that year.


NDTV Good Times 2015

Kingfisher–s logo was removed following the termination of the licensing agreement with United Breweries. The hashtag #LiveIndian was added to the tagline.


Good Times Logo

The NDTV logo was also removed. However, the channel will continue to be known as NDTV Good Times.

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