Nabisco

Contents
1898–1914	1914–1947	1947–1958	1966–1991; 1970–2016 (Japan)	1991–present

Nabisco (originally an abbreviation of National Biscuit Company) is a brand of cookies and snacks. Headquartered in East Hanover, New Jersey, the company is a subsidiary of Mondelez International.

National Biscuit Company

1898–1914

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The octagonal shape of the early Nabisco logo was taken from a Uneeda Biscuit, the company's first flagship product. The "IN-ER SEAL" was a reference to the sealed sleeves that held the crackers, innovative for the time.

1914–1947

Not to be confused with NBC.

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Mickey's Surprise Party closing (1939)

Nabisco

1947–1958

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1958–1965

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The Nabisco logo moved to the top left corner of its packages in 1958. The words "NATIONAL BISCUIT COMPANY" regularly appeared beneath the logo throughout the 50s.

1965–1991; 1970–2016 (Japan)

This logo was used in Japan until 2016.

Print version.

1991–present; 2016-present (Japan)

In 1991, Nabisco started to use a modernized logo which the font become more tightened and rounded. This logo is used until 2006 in many Asian countries, which would be replaced by the pre-2012 Kraft Foods logo until 2013. 

Print variant

Corporate logo from 1995 until 2000 when it merged with Kraft Foods, Inc.

Variant appeared on commercials throughout 1990s to replace Nabisco Brands Inc. logo.

A "jazzed up" version of the Nabisco triangle from 2000s

More Information

• TJS Labs Gallery of Graphic Design