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1898–1914 1914–1947 1947–1958 1958-1960 1960–1990; 1970–2016 (Japan) 1990–present
1898–1914 1914–1947 1947–1958 1958-1960 1960–1990; 1970–2016 (Japan) 1990–present

Nabisco (originally an abbreviation of National Biscuit Company) is a brand of cookies and snacks founded in June 19, 1898. Headquartered in East Hanover, New Jersey, the company is a subsidiary of Mondelez International.

National Biscuit Company[]

1898–1914[]

In ner seal
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The octagonal shape of the early Nabisco logo was taken from a Uneeda Biscuit, the company's first flagship product. The "IN-ER SEAL" was a reference to the sealed sleeves that held the crackers, innovative for the time.

1914–1947[]

Nabisco logo 1940
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Nabisco[]

1947–1958[]

Nabisco logo 50s
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1958–1960[]

Nabisco logo 50s 2
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The Nabisco logo moved to the top left corner of its packages in 1958. The words "NATIONAL BISCUIT COMPANY" regularly appeared beneath the logo throughout the 50s.

1960–1990; 1970–2016 (Japan)[]

Nabisco Logo 1966
Designer:  Raymond Loewy
Typography:  Unknown
Launched:  1960

1990–present; 2016-present (Japan)[]

Nabisco logo
Designer:  Gerard Huerta for
Bernhardt Fudyma Design Group
Typography:  Helvetica (modified)
Launched:  1990

In 1990, Nabisco started to use a modernized logo. This logo was used until 2006 in many Asian countries, which would be replaced by the pre-2012 Kraft Foods logo until 2013. 


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