Nabisco (originally an abbreviation of National Biscuit Company) is a brand of cookies and snacks founded in June 19, 1898. Headquartered in East Hanover, New Jersey, the company is a subsidiary of Mondelez International.
National Biscuit Company[]
1898–1914[]
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The octagonal shape of the early Nabisco logo was taken from a Uneeda Biscuit, the company's first flagship product. The "IN-ER SEAL" was a reference to the sealed sleeves that held the crackers, innovative for the time.
1914–1947[]
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Print variant
Mickey's Surprise Party closing (1939)
Nabisco[]
1947–1958[]
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1958–1960[]
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Print variant
The Nabisco logo moved to the top left corner of its packages in 1958. The words "NATIONAL BISCUIT COMPANY" regularly appeared beneath the logo throughout the 50s.
Corporate logo from 1995 until 2000 when it merged with Kraft Foods, Inc.
Print corporate logo
Variant appeared on commercials throughout 1990s to replace the Nabisco Brands Inc. logo
A "jazzed up" variant of the Nabisco triangle from 2000s
In 1990, Nabisco started to use a modernized logo. This logo was used until 2006 in many Asian countries, which would be replaced by the pre-2012 Kraft Foods logo until 2013.
Notes 1 International brand licensee. Australia brand held by PepsiCo. 2 Under license from Glico. 3 Biscuit brand licensee. Dairy products held by Groupe Danone. 4 Joint venture with Acorn Holdings (JAB Holding Company). 5 International licensee, US & Canada brand rights held by The Kraft Heinz Company. 6 Joint venture with Ajinomoto. 7Philippine, Mexican and Venezuelan licensee, North American rights held by The Kraft Heinz Company, international rights held by Groupe Lactalis.
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