The logo was introduced in 1993. The logo was a snowflower with petals that are contours of the sportsmen and sportswomen. The logo was designed by Masanori Shirozuka of Landor Associates.
Also during 1993, the mascots were revealed. The mascots were named The Snowlets and were four snowy owls. Their names were Sukki, Nokki, Lekki and Tsukki each representing fire, water ice and snow as well as the islands of Japan.