Logopedia
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This page only shows primary logo variants.
For other related logos and images, see:

Contents

2007–2012 2012–2016 2016–2021 2021–present
2007–2012 2012–2016 2016–2021 2021–present

2007–2012

NITV 2007.svg
Designer:  Unknown
Typography:  Unknown
Launched:  13 July 2007

National Indigenous Television launched on 13 July 2007 with a purely-typographic logo, set in an unidentified, extended, neo-grotesque typeface.

2012–2016

NITV 2012.svg
Designer:  Unknown
Typography:  Likely Bespoke
Launched:  12 December 2012

On 12 December 2012, NITV relaunched as a nationwide free-to-air, channel under the SBS umbrella. The new logo was indicative of the network's move to the public broadcaster. "The Black Box" represented the channel's foremost catering toward Blak audiences and established the campfire aesthetic that would come to represent the channel for the next decade.[1]

2016–2021

NITV 2016.svg
Designer:  Unknown
Typography:  Bespoke
Launched:  26 February 2016

On 26 February 2016, NITV changed its logo to accomediate the SBS Mercator emblem and bring it inline with it's sister channels. The new logo retains the campfire motif, while implementing the mercator projection strips.

2021–present

NITV 2021.svg
Designer:  Gilimbaa
Typography:  Akko
Launched:  12 December 2021

On 12 December 2021, NITV launched a new brand by the Indigenous firm Gilimbaa and a new tagline; 'Reimagine Australia'. The tagline is an invitation to all Australians to reconsider their national identity in respect to 60,000 years of First Nations history and culture[2].

The new logo is a reconstruction of the SBS Mercator with clapsticks; a percussive instrument common across First Nations Australia. Specifically, these clapsticks are known as the 'Bilma'. The clapsticks represent a consistent rhythm, reverberating across Country. The colour scheme of the clapsticks is illustrative of the four defining countries: Desert, Bush, Freshwater and Saltwater. The songlines that run through the Bilma portray NITV's function of communicating and sharing stories of First Nations to the wider population of Australia.

References

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