Nelonen is one of the most popular entertainment channels in Finland. It is owned by Sanoma Media, which publishes the country's most-circulated daily, the Helsingin Sanomat. Nelonen is the Finnish name for the glyph of the numeral 4, with neljä being the Finnish word for ‘four’.
Nelonen was launched as PTV (Paikallistelevisio) in 1990.
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A new look, with a simplified logo, was introduced on 27 March 2002.
Nelonen adopted a new look on 12 April 2010, along with a new slogan, Viihde on hyväksi (Entertainment is good for you). The new look was created with the advertising agency 358 and the idents were produced by Pablo Films.
The logo, graphics package and idents were introduced in December 2014 and designed by the London-based creative agency Proud Creative. The channel slogan was changed to Katso mistä puhut (See what you are talking about).
Inspired by the Northern Lights (Aurora borealis), this set of logo, graphics packaging and idents was designed by Amsterdam-based creative agency CapeRock. They were introduced on 2 October 2018. The slogan Viihde on hyväksi (Entertainment is good for you) from 2010–2014 was reintroduced.