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Nelonen is one of the most popular entertainment channels in Finland. It is owned by Sanoma Media, which publishes the country's most-circulated daily, the Helsingin Sanomat. Nelonen is the Finnish name for the glyph of the numeral 4, with neljä being the Finnish word for ‘four’.


1990-1996 1996-1997 1997-2002 2002-2010 2010-2014 2014-2018 2018-present
1990-1996 1996-1997 1997-2002 2002-2010 2010-2014 2014-2018 2018-present

PTV (Paikallistelevisio)

1990–1996

PTV logo

Nelonen was launched as PTV (Paikallistelevisio) in 1990.

PTV4

1996–1997

People's Television 4 1988-1989


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Nelonen

1997–2002

Nelonen logo 1997

2002–2010

Nelonen logo

A new look, with a simplified logo, was introduced on 27 March 2002.[1]

2010–2014

Nelonen logo 2010
Nelosen logo

Nelonen adopted a new look on 12 April 2010, along with a new slogan, Viihde on hyväksi (Entertainment is good for you).[2][3] The new look was created with the advertising agency 358 and the idents were produced by Pablo Films.[4][5]

2014–2018

Nelonen 2014


The logo, graphics package and idents were introduced in December 2014 and designed by the London-based creative agency Proud Creative. The channel slogan was changed to Katso mistä puhut (See what you are talking about).

2018–present

Nelonen logo 2018


Inspired by the Northern Lights (Aurora borealis), this set of logo, graphics packaging and idents was designed by Amsterdam-based creative agency CapeRock. They were introduced on 2 October 2018. The slogan Viihde on hyväksi (Entertainment is good for you) from 2010–2014 was reintroduced.

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