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2006–2007 (test broadcast) 2007–2013 2013–2016 2016–2018 2018–2021 2022–2024 2024–present
2006–2007 (test broadcast) 2007–2013 2013–2016 2016–2018 2018–2021 2022–2024 2024–present

Nessma El Jadida, formerly known as Nessma TV (Arabic: قناة نسمة, translation: "Breeze TV") and Nessma Rouge, is the second private satellite channel in Tunisia after Hannibal TV.

It was first test-launched as a 24-hour music channel in November 2006 by Nabil and Ghazi Karoui, in partnership with Berlusconi and Tarak Ben Ammar, and eventually fully launched as a commercial TV channel, controlled by Silvio Berlusconi, on 16 March 2007.

It targeted the Arab Maghreb audience by providing distinct and relevant programs that either had subtitles in French or were in Maghrebi Arabic, like the Arab Maghreb version of Man sa yarbah al malyoon. As such, it prioritized itself as The Arab Maghreb Channel.

Nessma TV (first era)[]

2006-2007 (test broadcast)[]

2007–2013[]

The channel expanded in 2013 by adding 2 new channels: Nessma Bleue and Nessma Verte. Thus, it changed its name to "Nessma Rouge".

Nessma Rouge[]

2013–2016[]

Due to financial issues, the channel reverted its name back and closed both Nessma Bleue and Nessma Verte in 2016

Nessma TV (second era)[]

2016–2018[]

2018–2021[]

On 27 October 2021, the channel was ordered to shut down by Tunisia's broadcasting regulator, which said it was operating without a license. The channel's studios were also raided by Tunisian state security forces, and may have been politically motivated, as Nessma owner Nabil Karoui (the runner-up in the 2019 Tunisian presidential election), who has since been recently and frequently jailed, is a rival of President Kais Saied. The seizure was also sudden as the network had been unlicensed for years, but no action had been previously been taken.

Nessma El Jadida[]

The channel was officially relaunched on 11 March 2022, following negotiations between the channel's representatives and the president of HAICA on 15 February 2022, and the temporary license for the channel was granted on 8 March 2022. It's now owned by the new managing director Zied Riba under his new company Maghreb Broadcast and it rebranded to Nessma El Jadida or New Nessma (translation: "New Breeze").

2022–2024[]

2024-present[]

Sources[]