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Nestlé S.A. is a Swiss multinational food and drink company headquartered in Vevey, Switzerland, founded by Henri Nestlé in 1866.
This logo depicts the original Nestlé family coat of arms.
Henri Nestlé uses his family's coat of arms as inspiration for the logo (Nestlé = little nest in German) to protect his "Milk Food" ("Farine Lactée"/"Kindermehl") from imitators.
The logo consists of a nest with three young birds in it and a mother bird beside them. A three-leaf clover is present behind one of the young birds. This emblem would be used for the next centuries and the next decades.
The text "NESTLÉ" is added over the design, which itself is redrawn.
The text is in a different font, and the design has become even more simplified.
The design is redrawn again, and the text is moved to the bottom, now reading "Nestlé" in a custom font (similar to Helvetica). It makes it more apparent that the end of the 'N' is extending to the right which is blocked off by the 'tl', creating the acute accent above the 'e'. Also, the logo design is reduced to two young birds, and subsidiaries are given standardized names in combination with "Nestlé".
In 1995, the logo is simplified once again. The typeface was changed to a cleaner and sleeker one, with the angles softened and lines thickened, while the image became less detailed and more solid. Also, the four product categories: milk product, ice cream, confectionery and baby milk are each given specific Nestlé lettering.
In 2015, the new, softer logo design which makes it easier to read on modern digital devices such as smartphones was launched. The lines of the bird design became bolder, and also a couple of minor changes were introduced to the sketch itself. Also, the logo was much less detailed than the 1995 emblem.