Nestlé S.A. is a Swiss multinational food and drink company headquartered in Vevey, Switzerland, founded by Henri Nestlé in 1866.
This logo depicts the original Nestlé family coat of arms.
Henri Nestlé used his family's coat of arms as inspiration for the logo (Nestlé = little nest in German) to protect his "Milk Food" ("Farine Lactée"/"Kindermehl") from imitators. The logo consists of a nest with three young birds in it and a mother bird beside them. A three-leaf clover is present behind one of the young birds. If you look closely, you can see the worm inside the mother bird's beak.
The text "NESTLÉ" is added over the design, which itself is redrawn.
The text is in a different font, and the design has become even more simplified.
In 1988, the design was redrawn again, and the text was moved to the bottom, now reading "Nestlé" in a custom font (similar to Helvetica). It makes it more apparent that the end of the 'N' is extending to the right which is blocked off by the 'tl', creating the acute accent above the second 'e'. Also, the logo design is reduced to two young birds with the worm from the mother bird's beak removed, and subsidiaries are given standardized names in combination with "Nestlé".
In 1995, the logo was simplified once again. The outlines were removed from the wordmark, with the angles softened and lines thickened, while the image became less detailed and more solid. Also, the four product categories: milk product, ice cream, confectionery and baby milk are each given specific Nestlé lettering.
In 2015, an even simpler logo design which makes it conveniently displayed on personal digital devices such as smartphones was launched. The lines of the bird design became bolder, and also a couple of minor changes were introduced to the sketch itself. Also, the logo was much less detailed than the 1995 emblem.
|Nestlé Baby Food:|
Cerelac | Gerber | Mucilon | NAN | NaturNes | Nestum | SMA
Acticor | Huesitos | Milo | Nescafé (Azera | Dolce Gusto | Gold) | Nescau | Nestea | Nesquik | Zoégas | Chuckie | Nesfruta | Ovaltine1 | Nespresso | Starbucks2
Cheerios3 | Chocapic | Chuckie | Cini Minis | Clusters | Cookie Crisp3 | Curiously Cinnamon | Estrelitas | Fitness | GoFree | Golden Grahams (United Kingdom)3 | Golden Nuggets | Honey Stars | Koko Krunch | Lucky Charms3 | Lion Cereals | Nesquik (Duo) | Nestum | Oats & More | Shredded Wheat | Shreddies | Trix3
Nestlé Chocolate & Confectionery:
Abuelita | Aero | After Eight | All Stars | Allen's | Alpia | Alpino | Animal Bar | | Bar One | Bertie Beetle | Big Turk | Biscoitos Nestlé | Black Magic | Blue Riband | Boci | Bon Pari | Breakaway | Bros | Butterfinger4 | Cailler | Capri | Caramac | Carlos V | Charge | Choclait Chips | Chocolate Surpresa | Chokito | Cocosette | Coffee Crisp | Cri-Cri | Crunch (International | United Kingdom | Canada) | D'Onofrio | Dairy Box | Damak | Dolca | Drifter | Fizzfindle | Frigor | Galak | Garoto | Goobers | Heaven | Hercules Bars | Joe | Joff | Jojo | Kit Kat (International)6 | Lentejas | Lion Bar | Matchmakers | Milkybar (Wowsomes) | Milo | Minties | Mirage | Munch | Munchies | Negrita | Nuts | Orion | Peppermint Crisp | Perugina Baci | Polo | Prestígio | Princessa | Quality Street (Intrigue) | Raisinets | Rolo6 | Rowntree's (Fruit Gums | Fruit Pastilles | Jelly Tots | Pick & Mix | Randoms) | Sahne Nuss | São Luiz | Savoy | Scorched Almonds | Sensação | Smarties | Sno-Caps | Sublime | Suflair | Sundy | Super 8 | Susy Maxi | Svitoch | Szerencsi | Tango (cookies) | Tango Mini Galletas | Texan Bar | The Willy Wonka Candy Company | Toffee Crisp | Trencito | Turtles | Walnut Whip | White Knight | Yorkie
Bear Brand (Philippines: Busog Lusog | Adult Plus | Probiotic Drink | Indonesia, Cambodia, Myanmar, Thailand: Gold) | Carnation | Cerevita | Chiquitín | Coffee-Mate | Fruit Selection Yogurt | La Laitière | Lindahls | Marca Oso | Milkmaid · La Lechera · Moça | Munch Bunch | Nesvita | Nido · Ninho · Nespray · Dancow | Lactogrow | Batita
Specialty nutrition brands:
Nestlé Health Science: Althéra | Alfaré | Alfamino | Boost | Carnation Breakfast Essentials | Compat | Compleat | Diabetisource AC | Fiber Choice | IBGard | Impact | Isocal | Isosource | Meritene | Modulen | Novasource | Nutren | Optifast | OptiFibre | Peptamen | Persona Nutrition | Pure Encapsulations | Resource | Resource ThickenUp | Sustagen | Vitaflo | Vital Proteins | Zenpep
Dog brands: Alpo | Adventuros | Bakers | Beggin' (Beggin' Strips) | Bella | Beneful | Beta | Beyond | Bonio | Busy | Darling | DentaLife | Dog Chow | Fido | Friskies | Frosty Paws | Honest To Dog | Just Right | Mighty Dog | Moist & Meaty | Prime Bones | Pro Plan | Pro Plan Veterinary Diets | Supercoat | SecondNature | The Pioneer Women | Waggin' Train | Winalot
Cat brands: Beyond | Cat Chow | Deli-Cat | DentaLife | Fancy Feast | Felix (Latz) | Friskies (Go-Cat | Bonzo) | Gourmet | Kit & Kaboodle | Muse | One | Pro Plan | Pro Plan Veterinary Diets | Scamp | Tidy Cats | Vital Balance | Whisker Lickin's | Yesterday's News
Pet adoption website: Petfinder7
Acqua Panna | Al Manhal | Alaçam | Arrowhead | Baraka | Buxton | Cachantun | Charmoise | Ciego Montero | Contrex | Cristalp | Da Shan YunNan Spring | Deep Spring | Deer Park | Eco de los Andes | Erikli | Gerber | Ghadeer | Glaciar | Henniez | Hépar | Ice Mountain | Korpi | La Vie | Levissima | Manantial | Minéré | Montclair | Nałęczowianka | Ozarka | Perrier | Poland Spring | Porvenir | Pulmuone Saemmul by Nature | Pure Life | Reni | S.Pellegrino | Santa Bárbara | Sohat | Springs | Sta.María | Theodora | Valvert | Vera | Viladrau | Vittel | Waterman | Zephyrhills
Buitoni | California Pizza Kitchen | Carpathia | CHEF | Delissio | DiGiorno | Haoji | Herta | Hot Pockets | Jack's Pizza | Katie's Pizza | Lean Cuisine | Lean Pockets | Maggi | Mezeast | McKay | Osem | Papa Giuseppe | Stouffer's | Sweet Earth Foods | Thomy | Toll House | Tombstone | Totole | Wagner | Winiary | Uncle Toby's | Froneri8 (50%)
100 Grand (United States) | Alcon | Baby Ruth (United States) | Bit-O-Honey | Branston | Butterfinger (United States) | Bärenmarke | Crosse & Blackwell | Crunch (United States) | DeMet's Turtles | Farine Lactée | Findus | Flipz | Fox's (Indonesia | United Kingdom) | Jenny Craig | Juicy Juice | La Cocinera (Spain) | Libby's | Novo | PowerBar | Powwow Water | Violet Crumble | Wonder Ball | Galderma (Cetaphil | Differin | Innéov | Proactiv) | Magnolia Nestlé Corporation9