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The Willy Wonka Candy Company

1971-1996

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1996–2008

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This logo is the fourth logo; it resembles the logo of the fictional company featured in the 1971 film.

2008–2015

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The brand gets a dramatic makeover, with new products (most notably the premium Wonka Exceptionals line), new packaging, new advertising, a new website, and a new logo, resembling the classic logo.

Nestlé Candy Shop

2015–2018

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In mid-2015 the Willy Wonka brand name was dropped by Nestlé in favor of special "throwback" packaging before eventually renaming the entire brand as "Nestlé Candy Shop". Candies previously made by the Willy Wonka brand were now under the Nestlé brand naming, excluding the Wonka brand name on the top left corner. Following Ferrero's acquisition of Nestlé's U.S. confectionary business in 2018, most of its brands sold in the United States are made by the Ferrara Candy Company, a subsidiary of Ferrero.


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