Nestlé Candy Shop

1971–1981	1981–1993	1993–1996	1996–2008	2008–2015	2015–2018	2023–present

The Willy Wonka Candy Company

1971–1981

BETTER LOGO NEEDED

1981–1993

SVG NEEDED

1993–1996

SVG NEEDED

1996–2008

This logo resembles the logo of the fictional company featured in the 1971 film.

2008–2015

The brand gets a dramatic makeover, with new products (most notably the premium Wonka Exceptionals line), new packaging, new advertising, a new website, and a new logo, resembling the classic logo.

Nestlé Candy Shop

2015–2018

SVG NEEDED

In mid-2015 the Willy Wonka brand name was dropped by Nestlé in favor of special "throwback" packaging before eventually renaming the entire brand as "Nestlé Candy Shop". Candies previously made by the Willy Wonka brand were now under the Nestlé brand naming, excluding the Wonka brand name on the top left corner. Following Ferrero's acquisition of Nestle's U.S. confectionery business in 2018, most of its brands sold in the United States are made by the Ferrara Candy Company, a subsidiary of Ferrero.

Wonka

2023–present

SVG NEEDED

In 2023, Ferrero revived the Wonka name in time to promote the film of the same name.