1971–1981 | 1981–1993 | 1993–1996 | 1996–2008 | 2008–2015 | 2015–2018 | 2023–present |
The Willy Wonka Candy Company[]
1971–1981[]
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1981–1993[]
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1993–1996[]
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1996–2008[]
This logo resembles the logo of the fictional company featured in the 1971 film.
2008–2015[]
The brand gets a dramatic makeover, with new products (most notably the premium Wonka Exceptionals line), new packaging, new advertising, a new website, and a new logo, resembling the classic logo.
Nestlé Candy Shop[]
2015–2018[]
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In mid-2015 the Willy Wonka brand name was dropped by Nestlé in favor of special "throwback" packaging before eventually renaming the entire brand as "Nestlé Candy Shop". Candies previously made by the Willy Wonka brand were now under the Nestlé brand naming, excluding the Wonka brand name on the top left corner. Following Ferrero's acquisition of Nestle's U.S. confectionery business in 2018, most of its brands sold in the United States are made by the Ferrara Candy Company, a subsidiary of Ferrero.
Wonka[]
2023–present[]
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In 2023, Ferrero revived the Wonka name in time to promote the film of the same name.
Subsidiaries: Wholly-owned: Ferrero Hazelnut Company | Ferrero Findik | Wells Enterprises | Ice Cream Factory Comaker | Fresystem Chocolate and confectionery brands: Biscuit, cookie and snack brands:
Candy and sweet brands: Beverages and ice cream brands: Former/defunct brands:
1Under license from Nestlé. |