Nestlé Magnolia



When Nestlé Ice Cream was launched, it was known as Nestlé Magnolia, since San Miguel Corporation basically had a joint venture with Nestlé for its dairy and ice cream range. At the same time, Magnolia began to lose its position as the country's leading ice cream company to Selecta. Nestlé used its traditional ring and circle logo for its ice cream brand, featuring the Nestlé logo on top of the ring, and the Magnolia text on the circle.

Magnolia Nestlé



This logo is essentially the same, except the brands switched places, more akin to the next logo. Though, it is not used as much as the previous logo, which was still in use.

Nestlé Ice Cream


Nestle Ice Cream 2001.png

In 2000, few years before San Miguel relaunched Magnolia Ice Cream, the ice cream division was renamed Nestlé Ice Cream. The reason was that in 1998, Nestlé Philippines' ice cream division became a wholly-owned subsidiary of Nestlé. The logo was modified, now featuring the Nestle logo on the circle and on top of the ring, it now features the word "ICE CREAM".


Nestle Ice Cream 2009.png

In 2009, Nestlé modified the ice cream logo, turning the circle into an oval due to a modification in the bottom of the logo.