For the Sydney television station owned by Network 10, see TEN.
For the Melbourne television station owned by Network 10, see ATV.
For the Brisbane television station owned by Network 10, see TVQ.
For the Adelaide television station owned by Network 10, see ADS.
For the Perth television station owned by Network 10​, see NEW.


This page only shows print and stationery logos.
For other related logos and images, see Network 10/Other


ITS 1965-70 0-10 Network ATV10 1980-84 Ten 1983-88 Ten 1988-89 Ten logo1989
1965–1970 1970–1980 1980–1983 1983–1988 1988–1989 1989–1991
Ten 1991-99 419532 Ten-logo 2colour-0 NetworkTen Ten logo Ten 2013- Network 10 2018
1991–1999 1999–2002 2002–2013 2008–2013 2013–2018 2018–present

Independent Television System


ITS 1965-70

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In 1965 when TEN-10 Sydney opened, Network 10 was originally known as the Independent Television System with the abbreviation ITS. The logo is similar to the then-West German television network Deutsches Fernsehen. In 1967, ITS became the first network in Australia to air in colour.

The 0/10 Network


0-10 Network

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In 1970, the Independent Television System was renamed The 0/10 Network to reflect the names of the first two stations in the group, ATV-0 Melbourne and TEN-10 Sydney.

Network 10 (first era)


ATV10 1980-84

On 20 January 1980, regional station GLV-10 moved to channel 8, thus allowing ATV Melbourne to change frequencies from 0 to 10. This logo was used to signify the new channel. This logo was used by SAS-10 in Adelaide for a brief period between 1983 and October 1984.

Network Ten (first era)


Ten 1983-88

The network was renamed Network Ten. On 16 January 1983, TEN-10 Sydney adopted this logo, followed by ATV-10 Melbourne on 3 June 1984 and SAS-10 on 19 October 1985. By the mid-80's they were all using the same logo – a circle with "TEN" in the centre, somewhat in the style of a neon sign.


Ten 1988-89

Kicking off three years of some upheaval for Network Ten, on 24 January 1988 ATV-10, ADS-10 and TEN-10 all adopted the "X TEN" Roman-numeral logo, followed by NEW-10 in Perth when it began transmission on 20 May, then TVQ-0 which adopted the logo on 10 September when it changed frequency and became Brisbane TEN (TVQ-10).

10 TV Australia


Ten logo1989

On 23 July 1989, Network Ten (X TEN) rebranded again to "10 TV Australia" at 7:30pm. Used between 23 July 1989 and late 1990, the first variant featured the region's name at the bottom (example: 10 TV AUSTRALIA BRISBANE as used by TVQ or 10 TV AUSTRALIA CAPITAL as used by CTC). Used between late 1990 and 13 January 1991, the second variant featured the number 10 and the map of Australia.

Network Ten (second era)



The font for the "ten" text is Eurostile. Over the next 27 years, five logo variations of this logo would appear but the wordmark still existed during the mid-2000's


Ten 1991-99

On 13 January 1991 in conjunction with their promo for "The Entertainment Network", all Ten stations were rebranded to a logo which consisted of a blue circle enclosed in a grey ring, with "ten" written in the centre of the circle in lowercase text in yellow.


419532 Ten-logo 2colour-0

A revision on 1 October 1999 saw the colours adjust and the ring changed to be the same colour as the text. This logo was first used on some ID's between 1995 and 1996. They also relaunched its graphics to the "Electric" style.



Gradients were added into the 1999 logo in February 2002. This is the third variation of the 1991 logo.


Ten logo

The fourth and glossy variation of the 1991 logo was launched in January 2008. The 2002 logo continued to be used alongside the 2008 logo until 21 June 2013.


Ten 2013-

The fifth and final variation of the 1991 logo was introduced on 22 June 2013, removing the yellow accent from the ring and lettering, replacing it with light blue and white and a glossy "ball" effect was added.

Network 10 (second era)


Network 10 2018

On 31 October 2018, the network changed its name to Network 10. The change accompanied a corporate redesign; the first major one since 1991 and the first one since being acquired by CBS Corporation. The main channel brand is no longer constricted to the familiar blue colour used since the previous identity, and the secondary channels One and Eleven were also changed to 10 Boss (later 10 Bold) and 10 Peach respectively.