In 1965 when TEN-10 Sydney opened, Network 10 was originally known as the Independent Television System with the abbreviation ITS. The logo is similar to the then-West German television network Deutsches Fernsehen. In 1967, ITS became the first network in Australia to air in colour.
In 1970, the Independent Television System was renamed The 0/10 Network to reflect the names of the first two stations in the group, ATV-0 Melbourne and TEN-10 Sydney.
Network Ten (first era)
On 17 January 1980, regional station GLV-10 moved to channel 8, thus allowing ATV Melbourne to change frequencies from 0 to 10 three days later. This logo was used to signify the new channel. The network is also renamed Network Ten. This logo was used by SAS-10 Adelaide for a brief period in 1984.
On 16 January 1983, TEN-10 Sydney adopted this logo, followed by ATV-10 Melbourne on 3 June 1984 and SAS-10 on 19 October 1985. By the mid-80's they were all using the same logo – a circle with "TEN" in the centre, somewhat in the style of a neon sign. On 27 December 1987 after ADS-7 and SAS-10 switched ownerships, ADS-10 began using this logo.
On 24 January 1988, kicking off several years of branding upheaval, the first three stations ATV-10, ADS-10, and TEN-10 respectively adopted the X TEN logo. This was followed by NEW-10 Perth when the station began transmission on 20 May, and on 10 September by TVQ-0 Brisbane when it changed frequency and became Brisbane TEN (a.k.a. TVQ-10).
10 TV Australia
At 7:30pm on 23 July 1989, Network Ten rebranded again to 10 TV Australia in a bid to increase declining ratings. By the end of 1989 the ratings failed to improve and in September 1990 Northern Star Holdings filed for receivership.
Network Ten (second era)
At 8:30pm, the network introduced a new logo featuring a lowercase "ten" in a circle. The font for the text is in Eurostile. About five variations of this logo would appear over the next 27 years.
On 13 January 1991, all Ten stations were rebranded to the first variation of the logo which would consist of a blue circle enclosed in a white/silver/metallic ring, with "ten" written in the centre of the circle in lower case, yellow text in conjunction with the network's The Entertainment Network promo.
A revision of the 1991 logo with a yellow ring was introduced with the “Give Me Ten” ident campaign in 1995, but the white/silver/metallic ring was reinstated with the network’s 1997 idents. It wasn’t until 1 October 1999 when the ring became yellow permanently, with the "Electric" ident.
In February 2002, Ten altered their 1999 logo and began using its gradients with darker and lighter shades.
In January 2008, the logo was enhanced for HD with a glossy "ball" effect similar to the logo of the US ABC. The 2002 logo continued to be used alongside the 2008 logo until 22 June 2013.
The final variation of the logo was introduced on 22 June 2013, removing the yellow accent from the ring and lettering, replacing it with light blue and white.
At 6:30pm on 31 October 2018, the network changed its name to Network 10. The change accompanied a corporate redesign; the first major one since 1991 and the first one since being acquired by CBS Corporation (now known as ViacomCBS). The main channel brand is no longer constricted to the familiar blue colour used since the previous identity, and the secondary channels One and Eleven were also changed to 10 Boss (later 10 Bold) and 10 Peach respectively.