Network 10

For the Sydney television station owned by Network 10, see TEN.

For the Melbourne television station owned by Network 10, see ATV.

For the Brisbane television station owned by Network 10, see TVQ.

For the Adelaide television station owned by Network 10, see ADS.

For the Perth television station owned by Network 10​, see NEW.

This page only shows primary logo variants. For other related logos and images, see: Logo Variations Other

		1980–1983
1965–1970	1970–1980	1980–1983	1983–1988	1988–1989	1989–1991
1991–1999	1999–2002	2002–2013	2008–2013	2013–2018	2018–present

Independent Television System

1965–1970

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From 1965 to 1970, Network Ten was known as the Independent Television System. The logo is similar to the then-West German television network Deutsches Fernsehen. In 1967, ITS became the first network in Australia to air in colour.

The 0/10 Network

1970–1980

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In 1970, the network was renamed The 0/10 Network to reflect the names of the first two stations in the group, ATV-0 Melbourne and TEN-10 Sydney.

Network 10 (first era)

1980–1983

File:ATV10 1980-83.svg

On 20 January 1980, regional station GLV-10 moved to channel 8, thus allowing ATV Melbourne to change frequencies from 0 to 10. This logo was used to signify the new channel. This logo was used by SAS-10 in Adelaide for a brief period between 1983 and October 1984.

Network Ten (first era)

1983–1988

Print variant

On 16 January 1983, TEN-10 Sydney adopted this logo, followed by ATV-10 Melbourne on 3 June 1984 and SAS-10 on 19 October 1985. They were all using the same logo – a circle with "TEN" in the centre, somewhat in the style of a neon sign.

1988–1989

Print variant

Kicking off three years of some upheaval for Network Ten, on 24 January 1988 ATV-10, ADS-10 and TEN-10 all adopted the "X TEN" Roman-numeral logo, followed by NEW-10 in Perth when it began transmission on 20 May, then TVQ-0 which adopted the logo on 10 September when it changed frequency and became Brisbane TEN.

10 TV Australia

1989–1991

Print variant

On 23 July 1989, Network Ten (X TEN) rebranded again to "10 TV Australia" at 7:30pm. Used between 23 July 1989 and late 1990, the first variant featured the region's name at the bottom (example: 10 TV AUSTRALIA BRISBANE as used by TVQ or 10 TV AUSTRALIA CAPITAL as used by CTC). Used between late 1990 and 13 January 1991, the second variant featured the number 10 and the map of Australia.

Network Ten (second era)

1991–2018

1991–2013

2012–2018

The font for the "ten" text is Microgramma. Over the next 27 years, five logo variations of this logo would appear but the wordmark still existed during the mid-2000's.

1991–1999

On 13 January 1991 in conjunction with their promo for "The Entertainment Network", all Ten stations were rebranded to a logo which consisted of a blue circle enclosed in a grey ring, with "ten" written in the centre of the circle in lowercase text in yellow.

1999–2002

A revision on 1 October 1999 saw the colours adjust and the ring changed to be the same colour as the text but first it was used on some ID's between 1995 and 1996. They also relaunched its graphics to the "Electric" style.

2002–2013

Gradients were added into the 1999 logo in February 2002. This is the third variation of the 1991 logo.

2008–2013

The fourth and glossy variation of the 1991 logo was launched in January 2008. The 2002 logo continued to be used alongside the 2008 logo until 21 June 2013.

2013–2018

The fifth and final variation of the 1991 logo was introduced on 22 June 2013, removing the yellow accent from the ring and lettering, replacing it with light blue and white and a glossy "ball" effect was added.

Network 10 (second era)

2018–present

Print variant

On 31 October 2018 while being renamed "Network 10", the network unveiled a new logo in its first major rebranding since January 1991. The new branding replaces the 27-year old "ten" wordmark with a numeric 10 and this logo would come in many colour variations.

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