NewBoy FZCO (Arabic: نيوبوي) is a family-owned company (until 2020, and became a brand name in 2024) was based in Dubai was founded in 1999, and the exclusive owner of the famous doll brand Fulla.
1999–2003[]
Designer:
Unknown
Typography:
Helvetica ( Modified )
Launched:
1999
2003–2020[]
Designer:
Unknown
Typography:
ITC Grizzly
Launched:
2003
2019–2020 (primary)[]
Designer:
Lama Al-Bitar
Typography:
Custom
Launched:
2019
2019–2020 (secondary), 2024–present (brand)[]
Designer:
Unknown
Typography:
Custom
Launched:
2019
NewBoy's company was ceased operation in 2020 under different names one of them is Wahat Al-Atfal (an anonymous Arabian person's name). Currently, it became a brand name from the previous company was acquired from Toy Triangle, and started to release new toys under this name.[1]
