Logopedia
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1972–2006 2006–2008 2008–present
1972–2006 2006–2008 2008–present

1972–2006[]

New Balance 1972
Designer:  Terry Heckler of
Heckler/Bowker
Typography:  ITC Avant Garde
Launched:  1972

New Balance did not have a logo until 1972, when their first logo was created, by Terry Heckler. The logo had 12 speed marks slashed across the N.

2006–2008[]

New Balance

In 2006, the 'N' stripes reduced to seven.

2008–present[]

New Balance logo

In 2008, the stripes of the 'N' were reduced once again, now to five.

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