New Coke, later rebranded as Coke II, was introduced by The Coca-Cola Company on April 23, 1985 as a reformulation of the company's flagship soft drink. Having been met with massive consumer backlash during its inception, the company eventually re-released the original formulation 79 days after the debut of the new formula, which has since been rebranded as "Coca-Cola Classic" to distinguish itself from New Coke.

The new formula was eventually relabeled as Coke II in 1992, and has since been discontinued by July 10, 2002. On May 21, 2019, The Coca-Cola Company announced that New Coke would be relaunched for a limited time, as part of a partnership deal with Netflix to promote the third season of Stranger Things. And as such, Coca-Cola's online shop and social media profiles were eventually redesigned for a brief time to promote this limited re-release.

New Coke

1985-1992 (primary), 2019 (limited re-release)

New Coke 1985 logo

The "NEW!" banner would eventually be dropped a year later.

Coke II


Coke II logo

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