The team's management announced on November 6, 2003, that the team would be renamed as the New Hampshire Primaries (a reference to the New Hampshire presidential primary held every four years). The name and logo were widely mocked and criticized by New Hampshirites, leading to a petition that resulted in management dropping the name on November 10, later announcing on November 13 that they would hold a "Name the Team" contest. This contest would eventually lead to the team being renamed as the New Hampshire Fisher Cats on December 3.
2007–present (promotions only)[]
Despite the backlash, the team has played as the New Hampshire Primaries for various single-game promotions since 2007.
New Hampshire Fisher Cats[]
2004–2007[]
SVG NEEDED
Designer:
Studio Simon
Typography:
Custom
Launched:
January 22, 2004
The first Fisher Cats logo features a fierce depiction of the titular animal. The team colors during this era were green, black, silver, and bronze.
2007–2010[]
SVG NEEDED
Designer:
Rickabaugh Graphics
Typography:
Unknown
Launched:
November 28, 2007
When team leadership changed after the 2007 season, they introduced a new logo that is meant to be "friendlier" and more relatable to children and families, according to then-president and general manager Rick Brenner. The team colors were changed to emerald green, black, white, and silver.
2010–present[]
Designer:
Rickabaugh Graphics
Typography:
Unknown
Launched:
November 16, 2010
After the 2010 season, the team colors were changed again to red, white, and blue as a means to invoke American patriotism. The color change also invokes the previously proposed New Hampshire Primaries name.
