Logopedia
Logopedia
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This page only shows primary logo variants.
For other related logos and images, see:

1845–1954[]

NYL1963
Logopedia InfoWhite BETTER LOGO NEEDED

1954–1964[]

Nylic
Designer:  Unknown
Typography:  Futura (byline)
Bodoni (wordmark)
Launched:  June 1954

1964–present[]

New York Life-1964
Designer:  Raphael Boguslav of
Lippincott & Margulies
Typography:  Unknown
Launched:  November 2, 1964

The letterforms were reportedly inspired by the Roman square capitals inscribed on Trajan's Column. This was to convey the enduring nature of the then-119 year old firm.

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