This page only shows primary logo variants. For other related logos and images, see:
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| 1964–1970 | 1970–1971 | 1971–present | 1971–1978, 1998 | 1978–present |
Blue Ribbon Sports[]
1964–1970[]
What is now Nike started as Blue Ribbon Sports, a retailer of sporting goods and distributor of Onitsuka Tiger shoes based in Beaverton, Oregon.
1970–1971[]
Nike[]
1971–present[]
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Blue Ribbon Sports became Nike, Inc. on May 30, 1971. The iconic "swoosh" logo, designed by then 28-year-old Carolyn Davidson, would be trademarked on June 18, 1971. In 1995, the standalone swoosh logo began to be used as the corporate logo of the company.
1971–1978, 1998[]
This wordmark was briefly revived in 1998 and used in commercials at the time, such as the Fun Police campaign, and was also used in the Alpha Project series of futuristic and experimental products. It is still used on some products, like the Nike Blazer.
1978–present[]
In 1978, they replaced their outdated "nike" italic wordmark with the now-iconic "NIKE" wordmark in Futura Extra Bold Condensed, which has since become their wordmark. While the wordmark was removed from the logo itself in 1995, it is still used as the secondary logo.
External links[]
Nike
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