The Nine Network is a major Australian commercial free-to-air television network that is a division of Nine, with headquarters in Willoughby, a suburb located on the North Shore of Sydney. The Nine Network is one of three main free-to-air commercial networks in Australia.
The logo which consists of a numeral 9 beside nine dots arranged in a 3x3 grid is one of the most iconic logos in Australia between 1970 and 2006, and again since 2008.
National Television Network
In 1959, GTV-9 Melbourne and TCN-9 Sydney came together to form The National Television Network alongside newly-opened stations QTQ-9 Brisbane and NWS-9 Adelaide. Before this TCN-9 was affiliated with HSV-7 Melbourne while GTV-9's sister affiliate was ATN-7 Sydney.
National Nine Network
The National Television Network was renamed "The National Nine Network" around 1967. STW-9 Perth was not included in the affiliation, remaining independent until 1978.
Brian Sadgrove designed the National Nine Network's iconic, long-running logo that debuted on 9 July 1970 for black and white broadcasts (in its first few years), as this logo was in white. This logo consists of a number 9 beside the nine dots arranged in a 3x3 grid.
When the network began colour transmissions between 1974 and 1975, the text "LIVING COLOR" (the American spelling of "colour") was placed underneath. Two different variants were used, one of which separated the dots and the number 9 slightly as seen in the logo above. Perth station STW-9 would carry this logo in 1978.
The network officially became the "Nine Network" in mid-1988. The network name alternated as "Nine Network Australia" until 1991. The "National Nine Network" name would continue in some form until 2008.
In 2000, German design agency Velvet Mediendesign redesigned the logo to make the dots a bit smaller and to have a modified number 9, including a bunch of new on-air graphics. The logo debuted on 1 January 2001 to coincide with the introduction of digital TV in Australia.
On 30 January 2006, the Nine Network (as well as its affiliates) underwent a rebrand in honour of the network's 50th anniversary. The dots were removed for the second time since 1988. This logo consists of a blue square with a redesigned number 9 (with a few rounded corners being removed) placed inside it. The graphics package used during that time was designed by design agency Bruce Dunlop Associates (now known as BDA Creative).
On 15 January 2007 the logo became 2D. Just 5 months later, the dots were relaunched to become visible on every second surface of the box.
On 14 January 2008 as part of a major relaunch, the Nine Network added the dots back into the logo (after a 2-year absence) and they are now a bit larger. The blue square was removed from the number 9. The slogan used with this logo was "we♥TV", which was also used earlier in December 2007 with the previous logo.
Unfortunately, due to affiliation disagreements, the Perth and Adelaide stations under WIN ownership did not have the dots being added back into the logo until March 2010.
On 1 February 2009, the dots are once again 2D as part of a short-lived rebrand, which lasted until 26 September.
The nine dots are represented by translucent 3D discs during that year. The music used throughout the network's graphics package was set to "Smile" by The Supernaturals. This logo was used only in Sydney, Melbourne, Brisbane and Darwin.
On 27 September 2009, the dots are changed to spheres yet again when they launched its new slogan, "Welcome Home". It also began to reuse the iconic "Still The One" theme tune into its graphics. In March 2010, the last two stations in Perth and Adelaide finally reinstated the dots into the logo.
On 15 April 2012, just in time for the premiere of The Voice, Nine changed its identity to apply the logo in different colours since 2006. It is also reminiscent of the 2002 graphics package.
On 26 November 2015 when the network underwent a major rebranding, Nine modified their 2012 logo and it would now be used as a secondary logo alongside the current one. Also, the multi-channels GO! and GEM were renamed 9Go! and 9Gem respectively when the main channel relaunched its HD service on channel 90.
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Free-to-air television in Australia
ABC TV (HD) | SBS (HD) | Seven (HD) | Nine (HD) | 10 (HD)