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This page only shows primary logo variants.
For other related logos and images, see:
/Other /Anniversary /On-Screen variants

Contents

Nintendo-1889 Nintendo - 1950 Nintendo 1920s Nintendo 1964 Nintendo 1960s 4 Nintendo1965
1889–1950 1950–1960 1960–1964 1964–1965 1964–1967 1965–1967
 
NG 1966 Nintendo Logo 1965 Nintendo 1970s Nintendo Logo 1972 Nintendo Company 1966 Nintendo 1973 logo
1965–1970 1967–1975 1968–1970 1970–1975 1968–1970 1973–1975
 
Nintendo Nintendo 1980s Nintendo old logo Nintendo Gray Nintendo White with Red background
1975–present 1977–1983 1983–2008 2006–2016 2016–present

Nintendo Koppai/Nintendo Playing Card Co.

1889–1950

Nintendo-1889

This logo was used on early products such as Japanese playing cards. The kanji characters, in order, are nin (任), ten (天) and do (堂).

1950–1960

Nintendo - 1950


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1960–1964

Nintendo 1920s


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1964–1965

Nintendo 1964

1964–1967

Nintendo 1960s 4


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1965–1967

Nintendo1965

Nintendo

1965–1970

NG 1966

1967–1975

Nintendo Logo 1965

By this point, Nintendo's wordmark began to bear, more or less, a resemblance to what it is today.

1968–1970

Nintendo 1970s

This logo was shaped as a hexagon and was used on toys until 1970.

1968–1970

Nintendo Company 1966


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1970–1975

Nintendo Logo 1972

In 1970, the shape was changed to a rounded rectangle, which would become the main design for over 50 years.

1973–1975

Nintendo 1973 logo


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1975–present

Nintendo

Only used on copyright notices, Game Boy boot up and the Nintendo Co., Ltd. headquarters in Kyoto. Used as the sole logo until 1977. This was around the time Nintendo became a video game company. This wordmark is still used internationally today.

1977–1983

Nintendo 1980s

Starting in 1977, the 1970 logo was brought back, but the wordmark used the 1975 logo and the rectangle starts to look more like a "racetrack" and was stretched out a little. This logo was used aurond the time Nintendo started to produce video game consoles with the release of the Color TV-Game and it could be seen in the Famicom box.

1983–2008

Nintendo old logo

This logo was adopted when Nintendo became an electronic game company since 1983. The current logo is a little bolder and the racetrack fits tighter around the text when compared to the earlier version. The logo was also colored back to red from the 1967 logo. In 2000, it was recolored to blue in Japan, but remained red everywhere else until 2006. This logo was still used as a corporative logo until 2008.

2006–2016

Nintendo Gray

In 2006, the logo's color scheme was changed from red to gray, the "®" symbol was made smaller and the white background inside the racetrack was removed. This logo debuted when the Wii was released and was adopted by Nintendo of Europe as the main logo in 2008, following Nintendo of Japan and America later that year.

2016–present

Nintendo White with Red background

In 2016, Nintendo phased out its gray variant as the company's main logo and re-introduced the red colour, but as a background colour against a white variant of its logo. This mirrors the branding of the Nintendo Switch where the logo is normally contained within a red box. Their new slogan is "There's No Play Like It".

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