Nintendo

This page only shows primary logo variants.

For other related logos and images, see:

/Other	/Anniversary	/On-Screen variants

Contents

1889–1950	1950–1960	1960–1964	1964–1965	1964–1967


1965–1967	1966–1970	1967–1975	1968–1970	1970–1975


1975–present	1977–1995	1983–present	2006–2016	2016–present

Nintendo Koppai/Nintendo Playing Card Co.

1889–1950

This logo was used on early products such as Japanese playing cards. The kanji characters, in order, are Nin, ten, and do.

1950–1960

1960–1964

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1964–1965

1964–1967

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1965–1967

Nintendo

1965–1970

1967–1975

By this point, Nintendo's wordmark began to bear, more or less, a resemblance to what it is today.

1968–1970

This logo was shaped as a hexagon and was used on toys until 1970.

1970–1975

In 1970, the shape was changed to a "racetrack", which would become the main design for over 40 years.

1975–present

Only used on copyright notices, Game Boy boot up and the Nintendo Co., Ltd. headquarters in Kyoto. Used as the sole logo until 1977.

1977–1995

Starting in 1977, the 1970 logo was brought back, but the wordmark used the 1975 logo and the racetrack was bolder and stretched out a little.

1983–present

This logo was adopted when Nintendo became an electronic game company since 1983. The current logo is a little bolder and the racetrack fits tighter around the text when compared to the earlier version. The logo was also colored back to red from the 1967 logo.

2006–2016

In 2006, the logo's color scheme was changed from red to gray and the "®" symbol was made smaller.

2016–present

In 2016, Nintendo phased out its gray variant as the company's main logo and re-introduced the red colour, but as a background colour against a white variant of its logo. This mirrors the branding of the Nintendo Switch where the logo is normally contained within a red box. Their new slogan is "There's No Play Like It".

References

beforemario: Nintendo's logo through the years
Nintendo®: Corporate Identity & Graphics Standards Manual. March 25, 2008. External Version.

External links

Nintendo

V • T • E

Nintendo

Consoles

Handhelds

V • T • E

Game Boy

A product of Nintendo

Accessories
Camera | Game Link Game Pack | Player

Franchises

V • T • E

Mario

A franchise of Nintendo

V • T • E

Super Mario

1980s: Super Mario Bros. | Super Mario Bros. The Lost Levels | Super Mario Bros. 2 | Super Mario Bros. 3 | Super Mario Land

V • T • E Mario Kart
Super Mario Kart \| 64 \| Super Circuit \| Double Dash!! \| DS \| Wii \| 7 \| 8 (Deluxe) \| Tour Arcade: GP \| 2 \| DX

V • T • E Mario Party
Console: Mario Party \| 2 \| 3 \| 4 \| 5 \| 6 \| 7 \| 8 \| 9 \| 10 \| Super Handheld: Advance \| DS \| Island Tour \| Star Rush \| The Top 100

Paper Mario
Paper Mario | The Thousand-Year Door | Super | Sticker Star | Color Splash

Mario & Luigi
Superstar Saga | Partners in Time | Bowser's Inside Story | Dream Team | Paper Jam

Related
Donkey Kong | Yoshi | WarioWare

V • T • E

The Legend of Zelda

Main Games

TV Series
The Legend of Zelda

V • T • E Metroid
Metroid (Zero Mission) \| II: Return of Samus (Samus Returns) \| Super Metroid \| Fusion \| Metroid Prime \| Prime 2: Echoes \| Prime Pinball \| Prime Hunters \| Prime 3: Corruption \| Prime Trilogy \| Other M \| Prime: Federation Force \| Prime 4