This logo was used on early products such as Japanese playing cards. The kanji characters, in order, are nin (任), ten (天) and do (堂).
By this point, Nintendo's wordmark began to bear, more or less, a resemblance to what it is today.
This logo was shaped as a hexagon and was used on toys until 1970.
In 1970, the shape was changed to a rounded rectangle, which would become the main design for over 50 years.
Only used on copyright notices, Game Boy boot up and its corporate headquarters in Kyoto. Used as the sole logo until 1977. This was around the time Nintendo became a video game company. This wordmark is still used internationally today.
Starting in 1977, the 1970 logo was brought back, but the wordmark used the 1975 logo and the rounded rectangle was now bolder and stretched out a little. This logo was used around the time Nintendo started to produce video game consoles with the release of the Color TV-Game and it could be seen in the Famicom box.
This logo was adopted when Nintendo became an electronic game company since 1983. The current logo is a little bolder and the rectangle fits tighter around the text when compared to the earlier version. The logo was also colored back to red from the 1967 logo. In 2000, it was recolored to blue in Japan, but remained red everywhere else until 2006. This logo was still used as a corporative logo until 2008. Still used in a few games and trailers.
In 2006, the logo's color scheme was changed from red to gray, the "®" symbol was made smaller and the white background inside the racetrack was removed. This logo debuted when the Wii was released and was adopted by Nintendo of Europe as the main logo in 2008, following Nintendo of Japan and America later that year. this logo is still used in a few trailers, very few games, and one of their Twitter accounts. (@NintendoCoLtd)
TYPOGRAPHY Pretendo Lato (2016–2020) Museo Sans (2020–present)
In 2016, Nintendo phased out its gray variant as the company's main logo and re-introduced the red colour, but as a background colour against a white variant of its logo. This mirrors the branding of the Nintendo Switch where the logo is normally contained within a red box. Their slogan was "There's No Play Like It", which was retired in 2019. Their new slogan is “Thats My Way To Play”. This logo was also used on later Nintendo 3DS and amiibo products, replacing the 2006 logo on their packaging.