Only used on copyright notices, Game Boy boot up and the Nintendo Co., Ltd. headquarters in Kyoto. Used as the sole logo until 1977. This was around the time Nintendo became a video game company. This wordmark is still used internationally today.
Starting in 1977, the 1970 logo was brought back, but the wordmark used the 1975 logo and the rectangle starts to look more like a "racetrack" and was stretched out a little. This logo was used aurond the time Nintendo started to produce video game consoles with the release of the Color TV-Game and it could be seen in the Famicom box.
This logo was adopted when Nintendo became an electronic game company since 1983. The current logo is a little bolder and the racetrack fits tighter around the text when compared to the earlier version. The logo was also colored back to red from the 1967 logo. In 2000, it was recolored to blue in Japan, but remained red everywhere else until 2006. This logo was still used as a corporative logo until 2008.
In 2006, the logo's color scheme was changed from red to gray, the "®" symbol was made smaller and the white background inside the racetrack was removed. This logo debuted when the Wii was released and was adopted by Nintendo of Europe as the main logo in 2008, following Nintendo of Japan and America later that year.
In 2016, Nintendo phased out its gray variant as the company's main logo and re-introduced the red colour, but as a background colour against a white variant of its logo. This mirrors the branding of the Nintendo Switch where the logo is normally contained within a red box. Their new slogan is "There's No Play Like It".